Why not credential 01:14

Credential Jan 2014

• WHY… ‘WHY_NOT’ • WHAT WE DO • WHO WE WORK WITH • WHAT WE HAVE DONE • WHO BEHIND WHY_NOT

WHY… ‘WHY_NOT’ WHAT WE DO WHO WE WORK WITH WHAT WE HAVE DONE WHO BEHIND WHY_NOT

WHY… ‘WHY_NOT’ !

Pessimistic people ask why to the problem. Why does this happen to me? Why is the world so horrible?

Creative people ASK WHY_NOT to the problem. WHY_NOT we try new way? WHY_NOT we see it differently?

!At WHY_NOT Social Enterprise Co.,Ltd. we believe that

creativity brings us easier ways to tackle on big problems. We committed to use our best resource, ‘Creativity’, to partner with our ‘Change-maker’ friends.

Together we ask WHY_NOT to the world toughest challenges and seek for a better solution

!So if you are making a change or striving to make one, and also seeking for an easier way to solve the problem.

We are your friend.


WHAT WE DO !• provide full-length of communication services, ranging from consultation for idea generation to media

production, as a tool for better society to our CHANGE-MAKER friends.


WHAT WE DO !• - provide full-length of communication services, consulting for a communication plan to production of a

media, as a tool for better society to our CHANGE-MAKER friends.

!!SOCIAL IMPACT : • We dedicate 90% of our time to partnering with our CHANGE-MAKER friends,

so that we could become a multiplier for their social impact. While the rest 10% of our time is

spared for commercial clients.


WHO WE WORK WITH


WHAT WE HAVE DONE : !• Here we have selected some of our works with CHANGE-MAKER friends categorized by type of services we provided.

• Communication Consultancy • Creative video • Online campaign • Event, Activation, Exhibition


WHAT WE HAVE DONE :

Khonthai Foundation

CONSULTANCY VIDEO ONLINE ACTIVATION

We partner with Khonthai Foundation as their communication consultant to help deliver their ambitious mission, which is to make people more engaging in country development. As the mission is huge, our service is varied; for examples, manage the 4,600 sq.m. expo in Bangkok no.1 shopping complex, create the info-graphic video from 100,000 sample size research, create content for Thailand’s no.1 newspaper and many more. !All of these are not merely traditional communication services. We are building a platform where people can be more engaging in social movement and create more impact for the society.


WHAT WE HAVE DONE :

Khonthai Foundation


link to “คนไทย คดอะไรอย” info-graphic video summarise findings of Khonthai monitor research. http://youtu.be/RsFjGWUoClk

link to “คนไทย ขอมอหนอย” Thailand one and only Social development expo www.facebook.com/ourhandsforbetterthailand !and the media about this expo http://youtu.be/tY_PdrODaCo !http://youtu.be/PWhiB0t6N0s !

http://youtu.be/RsFjGWUoClk

http://www.facebook.com/ourhandsforbetterthailand

http://youtu.be/tY_PdrODaCo

http://youtu.be/PWhiB0t6N0s


WHAT WE HAVE DONE :

ThaiHealth Foundation


We carried out “เขา(ไปใน)ใจ” project which created a learning and collaborative working process for Creative people - graphic designer, film maker, writer - and NGOs that are funded by Section for health equality to underprivileged group, ThaiHealth Foundation. The project covered a wide range of target and issue, namely, elderly people, people with disability, workers in informal sector, stateless minorities, homeless people, Thai muslim and gender equality. !We moderated the workshop to enable them to understand each other regardless of their differences, and work together to create a communication plan that enhance public understanding towards the issue.


WHAT WE HAVE DONE :



Outputs from the project vary from a guerrilla campaign to hijack Bangkok’s governor election, an animation series about homeless people, a documentary film about Contact farming in Thailand. !!!


WHAT WE HAVE DONE :

change.org


We worked with change.org to create a “1 year in Thailand” campaign. !http://youtu.be/lvhnVUwdA8o !http://youtu.be/5XcbzuDbzjs !http://youtu.be/1Hi4-UfUvig !http://youtu.be/n5cqmK7SMv4 !http://youtu.be/rVNZRDwiN-w !!!!!

http://change.org

http://change.org

http://youtu.be/lvhnVUwdA8o

http://youtu.be/5XcbzuDbzjs

http://youtu.be/1Hi4-UfUvig

http://youtu.be/n5cqmK7SMv4

http://youtu.be/rVNZRDwiN-w


WHAT WE HAVE DONE :

International Organisation for Migration


We created an Educational video for IOM to use as a tool for a workshop with the communities to empower and prepare them when disaster occurs. !http://youtu.be/LM7qetRaTKQ !http://youtu.be/XoQAHmPKa58 !!!!!

http://youtu.be/LM7qetRaTKQ

http://youtu.be/XoQAHmPKa58


WHAT WE HAVE DONE :

Pla-ja-pien


We worked with “Pla-ja-pien” a social enterprise that help community effected by the Thailand flood 2011 in creating a concept video that explains how Pla-ja-pien works. !http://youtu.be/MKjWWGdmD1c !!!!!

http://youtu.be/MKjWWGdmD1c


WHAT WE HAVE DONE :

Thailand Political Database Foundation


The brief is to encourage Thai people to use more information, less emotion in politics, so we have partnered with TPD - Thailand Political Database Foundation to create a website “www.mypolitician.in.th” It is a website where people can track on activities of any politician, ranging from parliament meeting attendance to their votes on laws. And also we created a online-viral campaign to promote the website !*project on hold due to political situation !!!!!

http://www.mypolitician.in.th


WHAT WE HAVE DONE :

British Council


Interactive exhibition for British Council in “Everything forever now - design sustainable future” exhibition to showcase the environmental project that British Council have supported. !http://youtu.be/j-y8yzszkFU

http://youtu.be/j-y8yzszkFU


WHAT WE HAVE DONE :

Thai Green Market Network


Organising the annual event “Green Fair 2012” of Thai Green Market Network at Chulalongkorn University.


WHAT WE HAVE DONE :

Habitat for Humanity


To raise fund for Haiyen typhoon’s victim in Philippines, We have volunteered to organise an event “Play for the Philippines” at CentralWorld to raising the awareness among Thai people and raise fund through T-shirt selling, Portrait drawing by famous illustrators. !We have raise over 300,000 Baht with the preparation period only 4 day. !!


WHAT WE HAVE DONE :



Exhibition set for Section for health equality to underprivileged group.


WHO BEHIND WHY_NOT : !• Thawatchai Saengthamchai : Managing Director • Chonticha Homklinkaew : Creative Director


Thawatchai Saengthamchai : Managing Director

Education: Bachelor degree, Faculty of Communication Arts, Chulalongkorn University !Work Experiences: 2007 - 2008 : Creative at TBWA\Thailand 2008 - 2010 : Creative at Ogilvy&Mather Thailand 2010 - 2011 : Creative at iCARE (non-profit organization) 2011 - NOW : Managing director, WHY_NOT Social Enterprise !Reputation: in 2011, Thawatchai has founded "Roo Su Flood - (ร ส ฟลด!)” volunteer group to create a series of info-graphic videos that educate Thai people about the biggest flood in 2011. The whale character in the video has become symbolic for disaster. !C o n t a c t : a u . t h a w a t c h a i @ g m a i l . c o m 081-553-8981

mailto:[email protected]


Chonticha Homklinkaew : Creative Director

2007 CHULALONGKORN UNIVERSITY, BANGKOK, THAILAND. Bachelors of Arts [B.A.], Major: Geography. !2012 CHULALONGKORN UNIVERSITY, BANGKOK, THAILAND. Master of Arts [M.A.], Major: Integrated Communication Management. !2007 - 2013 Secretary to Senior Vice President. Advertising and Promotion Division, Central Marketing Group. !Senior Marketing Communication Events and Promotions Department. Advertising and Promotion Division, Central Marketing Group. !Contact : [email protected] 081-937-3656

mailto:[email protected]

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