Why neglecting mobile monitoring is a 1-star strategy!
-
Upload
klaus-enzenhofer -
Category
Mobile
-
view
136 -
download
1
Transcript of Why neglecting mobile monitoring is a 1-star strategy!
![Page 1: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/1.jpg)
Klaus Enzenhofer
Director Technology Strategy
Why neglecting mobile monitoring is a 1-star strategy!
klaus-enzenhofer
@kenzenhofer
Dominik Punz
dpunz
Product Manager, Dynatrace
![Page 2: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/2.jpg)
This is us!
![Page 3: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/3.jpg)
Couple in bed
![Page 4: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/4.jpg)
![Page 5: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/5.jpg)
![Page 6: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/6.jpg)
http://www.androidguys.com/2017/08/04/play-store-penalize-poor-performing-apps/
![Page 7: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/7.jpg)
Customer frustration and churn
Source: A Recipe For Mobile App Success", Forrester Research, Inc., September 22, 2016
![Page 8: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/8.jpg)
No longer a stand alone solution
Gartner, It's Time to Integrate a Mobile App Strategy Into Your Application Strategy, 27 July 2017 ID: G00327299, Dennis Gaughan, Deacon D.K Wan, G00327299
![Page 9: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/9.jpg)
3 success factors for customer satisfaction
#2: Crash- and error-free
#3: Top performance
#1: Always available
![Page 10: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/10.jpg)
![Page 11: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/11.jpg)
Watch your availability!
![Page 12: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/12.jpg)
![Page 13: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/13.jpg)
Crashes and errorsWatch your crashes!
![Page 14: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/14.jpg)
Loading ...
![Page 15: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/15.jpg)
Watch your performance!
![Page 16: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/16.jpg)
![Page 17: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/17.jpg)
2Thrive your business!
![Page 18: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/18.jpg)
If mobile was a lonely island: Problem solved...
#2: Crash- and error-free
#3: Top performance
#1: Always available
![Page 19: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/19.jpg)
https://xkcd.com/731/
![Page 20: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/20.jpg)
The API teams your app is talking to
…
![Page 21: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/21.jpg)
![Page 22: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/22.jpg)
![Page 23: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/23.jpg)
Focus on the problems that affect your business!
![Page 24: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/24.jpg)
Mobile problems solved...
Why is Max still not happy?
![Page 25: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/25.jpg)
Not only mobile BUT …
Book Flight
Check-In
Stop in Lounge
Inflights
Max Platinum
going on a trip
![Page 26: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/26.jpg)
Today Mobile is core but part of the Multi Digital Touchpoint World
![Page 27: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/27.jpg)
confidential
We need to answer the same questions for ALL digital touchpoints
System Availability Errors PerformanceBusiness ResultDigital Touchpoints:
Mobile AppDesktop Web
Kiosk AppPoS-System
Voice Interfaces (Alexa,...)Rich Client App
System Availability Errors PerformanceBusiness Result
System Availability Errors PerformanceBusiness Result
System Availability Errors PerformanceBusiness Result
![Page 28: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/28.jpg)
Summary
3 success factors
Always available
Crash- and error-free
Top performance
Thrive your business
Define goals
Analyze user behavior
Mobile is not a lonely island
Understand end-to-end dependencies
Focus on the important problems
Multiple digital touchpoints
Mobile only one of many ways how your
customers interact with you
![Page 30: Why neglecting mobile monitoring is a 1-star strategy!](https://reader031.fdocuments.us/reader031/viewer/2022022415/5a64d9067f8b9a05418b4b77/html5/thumbnails/30.jpg)
Klaus Enzenhofer
Director Technology Strategy
klaus-enzenhofer
@kenzenhofer
Dominik Punz
dpunz
Product Manager, Dynatrace
Q&A