Why Media Literacy is so important? Warsaw 2009
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Why Media Literacy is so important in Modern Society?
Piotr Drzewiecki, Ph.D.
Institute of Media Education and JournalismCardinal Stefan Wyszyński University in
Warsaw
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What is Media Literacy?
Read /Listen /Talk /Write texts /Think /Understand /Create /Value /Make Choice /Communicate…
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Fr. John Culkin, Marshall McLuhan
Media are languages
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European definition of ML
the ability to access, analyse and evaluate the power of images, sounds and messages ... and to communicate competently in media available on a personal basis...
Audiovisual and Media Policy. Europe, Media Literacy, http://ec.europa.eu/avpolicy/media_literacy/index_en.htm#what
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Media education Media literacy
Are You
media literate?
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Media education is not
• Education through media
• Media in education
• Journalism education
• Only information technology
• Protection of minors recipients
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Septem artes liberales, liberal arts /classical education/
• the Trivium
– grammar– rhetoric– logic
• the Quadrivium– geometry– arithmetic– music– astronomy
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New Trivium for new times
Classical literacy (- 19th) Media literacy (20th)
New media literacy (21th+)
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Pedagogical tradition
Celestyn Freinet
/1896 – 1966/
french pedagogue and educational reformer
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My „The Family Newspaper”
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Why Media Literacy is so important?
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• changing media, changing audiences• media-actives• to be aware• to be better citizen, consumer• better formatted media market• better political choices• tool for learning, for creating• the development of culture• key competencies
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Enjoy the media!
Enjoy the media
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http://presscafe.eu
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Media Education in Poland
• In curriculum – a part of other subjects or on its own
• Film education – since 70th, information technology – since 90th
• Interdyscylinary programme of teaching 1998• ME should be a compulsory subject on its own• Pedagogy of media – large development,
research, postgraduate studies for teachers
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Media Education in Poland
• NGO:
• promoting of media education
• several associations and foundations
• Catholic Church
• Media Education Forum, since 2008
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Media Education in Poland
• Government and authorities:
• The National Council of Radio Broadcasting and Television (KRRiT) as a national animator of media literacy movement in Poland
• Less: Ministry of National Education