Why marketing needs to behave as kepler.
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Transcript of Why marketing needs to behave as kepler.
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• HUGE OXYME
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THE POTENTIAL OF DIGITAL DATA
WHY EVERYONE IN MARKETINGSHOULD BEHAVE LIKE KEPLER
BY JOEP ARTS
iStrategy
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3
The WEB is like the Universe
iStrategy
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4iStrategy
Tycho Brahe Johannes Kepler
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5
Sloan Digital Sky Survey
iStrategy
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THE ORIGIN OF DEMAND
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INSIGHTSIS WHAT DRIVES THE CREATION OF DEMAND.
IT MAKES MARKETING SUCCESSFULL.
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iStrategy 8
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9iStrategy
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HOW TO BEHAVE AS KEPLER
TA K E T I M E T O T H I N K
A S K T H E R I G H T Q U E S T I O N S
G E T Q U A L I T Y
DATA
B E BO L D
T O AC T
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11iStrategy
ASK THE RIGHT QUESTIONS
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12iStrategy
ASK THE RIGHT QUESTIONS
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14iStrategy
QUALITY DATA
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15iStrategy
QUALITY DATA
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16iStrategy
TIME TO THINK
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17iStrategy
<20
TIME TO THINK
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18iStrategy
BE BOLD
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19iStrategy
BE BOLD
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20iStrategy
BE BOLD
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iStrategy 21
PEBBLE NIKE
JAWBONEFITBIT
APPLE?? TOMTOM
SONY
GOOGLE (MOTOROLA)
BE BOLD
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22iStrategy
Kinder garden
Science
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23iStrategy
General knowledge about your market
What makes you unique
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24iStrategy
REVELATION
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ABOUT OXYMEWHO WE SERVE
25iStrategy
BUT IT IS THE DIFFERENCE BETWEEN WINNING AND LOSING
Michael PhelpsMilorad Čavić
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HOW KEPLERISTIC ARE YOU?
TA K E T I M E T O T H I N K
A S K T H E R I G H T Q U E S T I O N S
G E T Q U A L I T Y
DATA
B E BO L D
T O AC T
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• HUGE OXYME
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ABOUT OXYMEWHO WE ARE
30
Oxyme is a marketing analytics company that enables its clients to take
better marketing decisions by revealing what consumers really think based
on analytics of real online conversations.
WE ARE NOT A CREATIVE, PR, OR SOFTWARE COMPANY.
iStrategy