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    22-May-2020
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Transcript of WHY MARKET? - MemberClicks memes selfies and yo · PDF file Instagram Pinterest Youtube....

  • WHY MARKET?

  • WHY YOUR STAFF?

  • STAFF UTILIZATION

    Use their personal

    social media

    Promote during

    customer service

    interactions

    Extra Hands/Brains

  • COMMUNICATE

    Monthly Reports

    Communication Log

    Email

    Training/Walk- through

    Include Them/Get Their Help

  • TOOLS

    Marketing

    Word of Mouth

    Social Media

    Traditional

    Electronic

  • TOOLS

    Marketing

    Word of Mouth

    Social Media

    Traditional

    Electronic

    Outreach to Faculty

    Staff Recommendations

    Research Consultations

    Customer Recommendations

  • TOOLS

    Marketing

    Word of Mouth

    Social Media

    Traditional

    Electronic

    Facebook

    Twitter

    Instagram

    Pinterest

    Youtube

  • TOOLS

    Marketing

    Word of Mouth

    Social Media

    Traditional

    Electronic

    Flyers

    Newspaper

  • TOOLS

    Marketing

    Word of Mouth

    Social Media

    Traditional

    Electronic

    Website

    Blog

    Electronic Signs

  • TOOLS

  • RESEARCH CONSULTATION

    Personal Librarian Program

  • 1 8 7

    1 4 0

    6 9

    2 2

    1 7 8

    1 4 8 1 5 5

    1 1

    D ESK REFERRAL WALK- IN APPOINTMENT NO DATA

    BEFORE AND AFTER TRADING CARDS

    2014-2015 2015-2016

    Data as of March 31, 2016

  • RESEARCH CONSULTATION

  • LIBRARY SERVICES

  • LIBRARY SERVICES

  • LIBRARY SERVICES

  • LIBRARY SERVICES

  • LIBRARY SERVICES

  • ACTIVITIES

  • ACTIVITIES

  • ACTIVITIES

  • EVENTS

  • EVENTS

  • EVENTS

  • “I really enjoy doing the activities at Fort Finals.

    They definitely help ease my anxiety.”

    “Fort Finals is my favorite event in the

    Library because there is always a

    different theme and fun activities to do.”