Why librarians must use social media
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Why librarians need to use social media
Phil Bradley
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What are we talking about?
• Let’s just not go there shall we?
• Definitions are less important than what you can do with it
• The activity, not the tool is the key
• Oh, if you really insist…
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What is Web 2.0?
• Web 2.0 is a term often applied to a perceived ongoing transition of the World Wide Web from a collection of websites to a full-fledged computing platform serving web applications to end users. Ultimately Web 2.0 services are expected to replace desktop computing applications for many purposes. – Wikipedia entry
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And ‘social media’? The term Social Media refers to the use of web-based and
mobile technologies to turn communication into an interactive dialogue. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content.“ Social media are media for social interaction, as a superset beyond social communication. Enabled by ubiquitously accessible and scalable communication techniques, social media substantially change the way of communication between organizations, communities, as well as individuals.
http://en.wikipedia.org/wiki/Social_media
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The old way and the new way
Pre-Social Media• Complicated
– HTML, SEO, FTP – and that’s before you even start!
• Computer based– Software and content on your
machine or network
• Installed software – You have to buy, install and
update the software
Now and the near future• Simple
– Tools exist to create pages and resources for you
• Cloud based– Save directly onto internet
servers, without even realising it!
• Browser based– You load the software when
you need it
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The old way and the new way
• Solitary– You worked by yourself
& sharing was difficult
• Communication– Difficult and limited
• Crowd based– Easy to share
information eg b’marks
• Communication– Probably too many ways
to communicate now!
See the conversation prism!
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http://www.theconversationprism.com/
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The old way and the new way
• Data was in one place– The website ruled over
everything
• Control was through the website– Promotion, information,
limited contact
• Consumption– Of data
• Data can be everywhere– Share data across
different sites with 1 click
• Control is dispersed– Weblogs, Twitter,
Facebook groups
• Creation– Of data
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The old way and the new way
• Web searching– Websites, page ranking
• Information had to be tracked down– Searches run on a
regular basis, slow and laborious
• Information– Badged, owned,
controlled
• Internet searching– User Generated Content,
value of the person• Information comes to
the searcher– RSS feeds, news
curation, alerting services
• Information– Out in the wild, in
different places, formats
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The old way and the new way
• Speed and storage– Limited and expensive
• B’band and terabytes– Available and cheap
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The old way and the new way
• Getting it right– Mistakes cost money
• Desktops were king– Activity focussed around
the machine
• Getting it fast– Speed is really important
• Access is key– Laptops, notebooks,
smartphones, smart tvs
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Fall in desktop purchase
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The old way and the new way
• Web 1.0 was about limitations– Control in the hands of a
few
• Strict and clear roles
• Social media is about free access to information
• Roles now blurred
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Yes… but?
• “It’s vacuous marketing hype”• “Web 2.0 is totally silly”• “Meaningless”• “is made entirely of pretentious self serving
morons.”• “a lot of thin but very hot air blown at you by
those who are convinced that having nothing to say is by no means a good reason to shut up.”
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So…
• Is it a question of degrees of difference?
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Or…• A difference of kind? (Is it or isn’t it a fad?)
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What does it mean in practice?
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Social media in search
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Social media in Google
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Social affects results
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Bing Social Search
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Blekko and Facebook
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Social Media activities
• Why?– People ask people that they know– People are getting used to participation and
asking/answering questions– The conversations will take place regardless of
your participation– Control is not possible – even of conversations
about you/your organisation!
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Where do you need to be?
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Google+
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Google Reader
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Facebook: People
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Facebook: Pages
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Facebook: Places
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Facebook: Events
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Facebook: Groups
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Facebook: Library pages
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Twitter Search
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Social bookmarking
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My feed from my network
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Diigo
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iPad/News curation resources
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Zite
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Zite top stories
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Pulse News
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News curation via the web
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News.me daily digest
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Scoop.it
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Using start pages
• Individually• As a group– Share tabbed pages– Alternative to email contact– To Do lists– Note pads– Always immediately available
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Netvibes
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Collating content - Wikis
• Create your own websites• Allow multiple authors• Instant updating, editing• Embed content from various sources
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Example Wikis
• LIS wiki• Library success wiki• Wikipedia• PB Works• Library Instruction wiki
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Bookclubs using Goodreads
http://bit.ly/rxiLAZ
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Guiding Tools
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Trailfire
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Trailmeme
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Pearltrees
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Jogtheweb
http://www.jogtheweb.com/run/FKRZ1SQDhvv7/Multimedia-resources-for-librarians
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LiveBinders
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Museumbox
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Presentations
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Question resources
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Quora
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Twitter advanced search
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Flickr
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Library Thing
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Ask a librarian!
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Wikis
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In summary
• Social results (that’s you!) are becoming more important
• You can affect rankings• Go to where the conversations are• Websites less valuable as time goes on• People ask people they know• It’s all just information!
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