Why CAMP?

Who is CAMP?

• Canada’s only not for profit organization focused solely on the needs of the individual marketer

• Core values of Collaboration and Opportunity

Why is there a need for CAMP?

Thousands of registered Associations in Canada.

Canadian Professional

Sales Association

30,000 members

Human Resource

Professionals Association

20,000 members

Canadian Society of

Association Executives

2,500 members

Bottom line? Canadians believe in Associations

Yet, there is no professional Canadian

association that focuses on the specific needs of marketers.

Why Join a Professional Association?

“If you are interested in furthering your career, joining a professional association is a good start… Associations sponsor numerous events throughout the year that allow you to connect with your peers. You can share ideas, ask for advice, volunteer to be a speaker or become a member of a committee.”

- Kelly A. Cherwin, HigherEdJobs.com“Joining a professional organization is beneficial for your own professional development and the future of your career…It could turn out to be one of the best things you could do for yourself and your career.”

- Robert Half International

“The benefits of participating in these organizations are enormous…The number one benefit of joining a professional association is the opportunity for networking. They are an excellent source of employment information and potential job leads.”

- Workopolis

Why join an

Association?

Community

NetworkingAccreditation

InformationDiscounts

PROMOTION

Learning

Education

Relevance

Resources

Credibility

Growth

What does a marketer need?

• Advice• Guidance• Relevant information• A Community of like minded professionals• A Platform to showcase their skills/excellence

Introducing…

What Does CAMP Offer?Keeping marketers relevant

Professional development sessions

Conferences

Member learning events

Providing affordable learning opportunities

Identifying excellence in the marketing communityMarketing awards

Providing support Follows a marketer through his/her entire career

Offering benefits Discounts

Perks

What is CAMP’s Goal?

•Resource for marketers:• To stay relevant• Evolve their career• Get ready for the future

How does CAMP do this?

Learning/Professional Development Sessions Our sessions cover everything from digital marketing, social media, branding, email marketing, sales techniques, creative problem solving, experiential marketing, and any and all subjects that matter to growing your brand, your company, and your career.

How does CAMP do this?

Networking Opportunities All of CAMP’s sessions include networking and bringing together marketers and business people of all types of connect and collaborate.

How does CAMP do this?

Sponsorship/Advertising Opportunities CAMP’s regular professional development events and semi-annual conferences provide many affordable opportunities to exhibit and grow your business.

How does CAMP do this?

Student Events CAMP has a very strong student focus, and regularly connect with university and college campuses to promote marketing. We also conduct case competitions to engage the next generation of marketers.

Our student members love to get involved, and look for mentors from the marketing community

How does CAMP do this? • Events – 24 per year (2 per month)

• Conferences

• Awards – CAMP awards (introduced in 2015)• Student competitions (the Amazing Case)

• Information – newsletters, eblasts, website updates

• Job Bank

• Benefits – perks & discounts for members

• Building Partnerships – accreditations, educational institutions

• Promoting Members – speaking opportunities, event promotion

What are members saying about CAMP?

“I joined CAMP because I liked the idea of being a part of an organization that will unite the marketing profession in Canada, but the value that I have gotten out of CAMP has far exceeded my expectations. Not only have I expanded my community with great colleagues and advisors, but I’ve also obtained several leads and referrals through my CAMP connections, and I’ve expanded my expertise with their excellent educational events. In short, my CAMP membership has paid for itself many times over. I’m proud to be a part of this innovative organization.”

- Sarah Zeldman, TheEmarketingMaven.com

What are members saying about CAMP?

"CAMP encourages members to participate and share ideas. The association helps connect a network of like-minded marketing professionals, who are passionate about the industry. It is a positive environment encouraging professional development." - Lori Ann Ferrara, Marketing Strategist

“CAMP is an excellent organization focused on the

individual needs of marketers. I would recommend them to any professional looking to

stay informed of the industry as well as network with other

marketers.” - Eddy Lee, Director of CRM,

Indigo/Chapters“I recently attended one of

CAMP's educational sessions and got a great deal of useful

information and takeaways. The event was organized, and I was

able to connect with a number of marketing professionals. I look

forward to attending future events!“

- Janet Wells, Director of Marketing

How to Join• Individual annual memberships from $189.99

• Corporate memberships from $499.99

• Sponsorship packages starting at $500

To learn more about CAMP, please contact us at

findus@canadianmarketer.ca

www.canadianmarketer.ca

Follow us on Twitter: @campspeaks