Why  is  Knoitall  THE  Social  Commerce  Engine  for  the  Learning  

Industry?  

Synopsis:    Knoitall  set  out  to  build  something  totally  new  and  

unique  for  the  learning  industry…a  Peer-­to-­Peer  social  commerce  

platform  that  conforms  to  the  unique  requirements  for  buying  and  

selling  learning-­related  items.      

Here  are  some  of  the  reasons  we  believe  we  will  become  the  gathering  

place  for  the  buyers  and  sellers  of  learning  products  and  services:  

! Community.    Knoitall  understands  that  the  providers  of  learning  

are  also  the  consumers  of  learning.  At  the  same  time  you  are  

buying  a  learning  opportunity,  you  may  also  want  to  sell  a  

learning  opportunity.  A  user  can  easily  move  from  the  role  of  

buyer  to  the  role  of  seller.  

! Commerce.  You  can  sell  anything  (as  long  as  it  has  a  learning  

outcome).  We’ve  designed  our  platform  to  be  flexible  enough  to  

support  the  sale  of  every  type  of  learning  opportunity  you  can  

think  of,  from  products,  classes,  and  videos,  to  webinars,  

certificates,  tutoring,  and  degrees.  And  we  create  commerce  

opportunities  for  items  that  are  currently  published  in  the  free  

domain,  like  YouTube  videos  and  Slideshare  presentations.  

! Conversation.  Knoitall  ties  conversation  to  commerce  by  giving  

users  the  ability  to  follow  items  without  purchasing  them,  provide  

feedback  on  items  and  add  providers  of  items  to  their  individual  

learning  center.  

! Connect.    We  connect  you  back  to  your  existing  social  networks,  

like  Facebook  and  LinkedIn  so  that  you  can  share  what  you  are  

learning  as  well  as  promote  what  you  are  selling.  

! Your  very  own  learning  center.    Knoitall  is  made  up  of  hundreds  of  

individual  learning  centers  supporting  the  offerings  of  each  

learning  provider  on  our  platform.  A  learning  center  can  be  

created  by  an  individual,  a  college,  or  even  an  employer.  It  can  be  

used  to  educate  the  provider’s  community  and  our  community.  

! Free  content.  When  a  learning  provider  signs  up  for  Knoitall,  we  

spider  the  web  to  find  free  learning  opportunities  that  the  

provider  has  already  created.  These  are  automatically  added  to  

the  provider’s  learning  center  to  be  published  by  the  provider  for  

our  learning  community.  This  builds  engagement  and  trust  on  

behalf  of  the  community.  

! Social  affiliate  network.  Providers  can  sell  the  items  of  other  

providers  and  share  in  the  profits  through  our  social  affiliate  

network.  An  example  would  be  a  provider  offering  a  painting  

class.    He  or  she  can  sell  paint  brushes  offered  by  one  of  our  other  

providers  alongside  the  painting  class  and  share  in  the  profits  of  

the  paint  brush  sale.  All  of  this  is  done  within  the  Knoitall  

marketplace.  

! Authority.    Knoitall  gives  users  the  ability  to  provide  qualitative  

feedback,  but  we  also  deploy  a  scorecard  for  every  provider  that  is  

transparent,  and  takes  into  consideration  9  key  variables  for  

assessing  the  quality  of  a  provider  within  the  Knoitall  community.  

! Trust.  We  provide  protections  to  the  buyer,  like  a  money  back  

guarantee  for  items  that  don’t  get  delivered  through  our  

marketplace.    This  builds  trust  between  buyers  and  sellers  within  

our  marketplace.