Why is double opt in better option than single opt in
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Transcript of Why is double opt in better option than single opt in
Inception• Email marketing is an extremely effective
method of marketing as compared to all other modes. Either you have a big budget or a small one, an effective email marketing campaign will almost make a persuasive case for itself. It is also a very successful way to manage normal correspondence with your clients and attract prospects to purchase your products or services, no issue where they are.
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What is single opt-in• It is a method where email subscribers provide
you with permission to obtain email from a particular entity by making a single step such as filling out a subscription form on a website or a subscription sheet at a trade fair openly giving permission to get your email.
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What is double opt-in• It is a procedure where users grant permission
to obtain email from a particular entity by carrying out two steps: A primary subscription step followed by a verification step. For instance, this could be done by filling out a subscription form on a website or a subscription sheet at a trade fair, and then validating that subscription through email.
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Why is double opt-in better option• The double opt-in verifies that the person who
gave their e-mail address really wants to opt-in to your list. If this additional confirmation is not present then any individual could enter any e-mail address to sign-up any other individual.
• From the email list owner’s point of view it is essential that only people who actually want to be on your list get opted in. If you use a single email-opt in method you would wind up with a very low quality email list.
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Benefits of double opt-in• With no double email opt-in, you are on risk of
having bad e-mail ids on your list. Nasty competitors may inundate your single email opt-in form with bad addresses merely to spoil your sender reputation. In fact, a double opt-in email sign-up process defends your list, your business, and your customers.
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Benefits of double opt-in• A double opt-in email
sign-up method also provides you with the ability to interact with your customers instantly in the verification email.
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Benefits of double opt-in• You can inform them more
about your product/service and request them to add your email to their individual white list, or even give them a special offer. This permits you to put a message in front of them as they are still thinking about you after getting signed up.
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Conclusion• In the conclusion,
marketing is all about a good return-on-investment (ROI), and that is just what you acquire with a double opt-in email method.
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