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Why is AdWords so fantastic? Google AdWords is Google's primary advertising network where advertisers can advertise on sites which are part of the Google network. The Google network is divided into 2 parts; the search and the display network. The Google AdWords search network lets advertisers to run contextual adverts on search related sites that are in the Google network. The display network makes it possible for advertisers to have video, rich media, image and contextual ads on all non-search related sites which are part of the Google network which includes: Gmail, blogger, YouTube as well as other sites that are part of the Google network. The price of marketing and advertising is usually determined by reach and relevance. This can make marketing and advertising rather pricey and there are absolutely no guarantees on it actually working. Google AdWords addresses these concerns and offers an advertising and marketing platform with a global reach and one that's exceptionally targeted. You are also able to pay only when your ad is clicked on although the conventional; cost per mille charging model is offered should you want it. One of the most significant benefits of AdWords is definitely the ability to accurately measure the success of the advertising campaign. Although this sounds basic, it is something that's generally not done in other advertising mediums. When you initially setup an AdWords campaign, it'll automatically default to both the search and display network. Although you can find plenty of similarities amongst the networks, there are loads of differences so it's recommended to separate these campaigns to gain the maximum returns. The main purpose of marketing is to advertise your service or product to improve sales. It's thus very important to be in a position to demonstrate a return on investment from your campaign. The most effective way for you to do this is by doing a direct response campaign. The most effective Google AdWords network for this is the Google search network. When your Google AdWords campaign running you'll likely wish to try and boost conversion rates. The most effective way to do this is by doing a branding campaign to generate a lot more interest in your service or product. A great way of doing this is by utilising the display network where you can place image advertisements on related websites. The Google display network includes a good tool where you're able to focus on users who've been to your website. This is generally known as remarketing. As they've been to your site previously, the likelihood is that they're keen on your products or services and have a greater chance of purchasing. Improve your marketing and advertising efforts by utilising AdWords