WHY INVEST IN RIXOS HOTELS - Accor - World-leading hotel … · Rixos The Palm Dubai Rixos Premium...

WHY INVEST IN RIXOS HOTELS

02

O U R

V I S I O NGenerating plans and solutions with focal attention given to progress, to become a worldfamous brand and a leader in the Resorts market.

O U R

M I S S I O N

T H E R I X O S B R A N D

W H O W E A R E

Entertainers by Nature Beyond the comfort of the hotel room, we aim to make our guests live in the moment through unique entertainment that revolves around creating unforgettable experiences.

Rebels at Heart We refuse to conform our thinking to traditional expectations. We are people who constantly challenge the status quo.

Entrepreneur-minded We take calculated risks through employing out-of-the-box strategy.

Innovative We strive to move beyond convention and challenge traditional thinking, delivering niche products and services.

To offer our guests the best, most valuable and everything that comes to mind when vacation is of concern.

03R I X O S U S P

8 9 %REPUTATION

PERFORMANCE SCORE

1 5 0 , 0 0 0KIDS STAY

MORE THAN

1 , 6 0 0EVENTS

( parties, shows, live music band)

OVER

E N T E R T A I N E R S B Y N A T U R E

R E S O R T S – E N T E R T A I N M E N T – G O U R M E T – F A M I L Y F U N

Dedicated to offering traditional Turkish hospitality and a unique SPA experience in the finest surroundings and luxury ambiences, Rixos provides unique experiential holiday opportunities. All inclusive, All exclusive !

08N E T W O R K & P I P E L I N E

World Of Rixos Hotels

• 6 hotels in ASIA • 5 hotels in M.E.N.A.

EUROPE

Turkey

Rixos Premium Belek | Antalya

Rixos Premium Tekirova | Antalya

Rixos Premium Bodrum | Muğla

Rixos Premium Göcek | Muğla

Rixos Sungate | Antalya

Rixos Beldibi | Antalya

Rixos Downtown Antalya | Antalya

The Land of Legends Theme Park | Antalya

Croatia

Rixos Libertas Dubrovnik | Dubrovnik

Switzerland

Rixos Flüela Davos | Davos

Russia

Rixos Krasnaya Polyana Sochi | Sochi

MIDDLE EAST & AFRICA

United Arab Emirates

Rixos The Palm Dubai | Dubai

Rixos Bab Al Bahr | Ras Al Khaimah

Rixos Premium Dubai | Dubai

Egypt

Rixos Sharm El Sheikh | Sharm El Sheikh

Rixos Seagate Sharm | Sharm El Sheikh

World Of Rixos Resorts

Rixos Premium BelekRixos Premium TekirovaRixos SungateRixos BeldibiRixos Downtown Antalya The Land of Legends Theme Park

Rixos Premium BodrumRixos Premium Göcek

Rixos Libertas Dubrovnik

Rixos Flüela Davos

Rixos Krasnaya Polyana Sochi

Rixos Seagate SharmRixos Sharm El Sheikh

Rixos The Palm DubaiRixos Premium Dubai

Rixos Bab Al Bahr

NETWORK

16HOTELS

7,100ROOMS

PIPELINE

5HOTELS

1,143ROOMS

NUMBER OF HOTELS AND ROOMS PER REGION

6COUNTRIES

ASIAPipeline: + 203 rooms

EUROPE3 hotels / 417 rooms

AFRICA, MIDDLE-EAST5 hotels / 2,579 rooms

Pipeline: +940 rooms

TURKEY8 hotels / 4,104 rooms


F L A G S H I P S

RIXOS PREMIUM BELEK - ANTALYA /TURKEY – 739 Rooms RIXOS PREMIUM GÖCEK – MUGLA/ TURKEY – 206 RoomsTHE LAND OF LEGENDS - ANTALYA /TURKEY – 401 Rooms

RIXOS THE PALM DUBAI / U.A.E. – 230 Rooms RIXOS LIBERTAS DUBROVNIK /CROATIA – 254 Rooms

RIXOS PREMIUM TEKIROVA – ANTALYA/TURKEY – 770 Rooms

RIXOS SEAGATE SHARM/EGYPT – 613 Rooms


N E W O P E N I N G - M A Y 2 0 1 7

R I X O S P R E M I U M D U B A I

4 1 4SPECTACULAR

ROOMS & SUITES

6TRENDY BARS

& RESTAURANTS

1REVITALIZING SPA

& TURKISH HAMMAM

6MEETING ROOMS

(10-150 GUESTS)

1BALLROOM

(UP TO 1.000 GUESTS)

Located centrally along the pristine shorelines of Dubai's Jumeirah Beach Residence, Rixos Premium Dubai will

become an architectural landmark and a true urban retreat.

14P R O D U C T & S E R V I C E F E A T U R E S

C O M F O R T A N D L U X U R Y

E X C L U S I V E S E R V I C E S – W i t h a b r a n d n e w a p p r o a c h t o t h e l u x u r y h o t e l c o n c e p t ,

R i x o s H o t e l s o f f e r s u n p r e c e d e n t e d p r i v i l e g e s

COMFORTABLE AND LUXURIOUS

VILLAS OF VARIOUS SIZES

PRIVATE VIP SECTIONS

PRIVATE SWIMMING

POOLS, PERSONALIZED

BEACH SERVICE, BUTLER SERVICES,

PROFESSIONAL CREW

YACHTS AND

PRIVATE JETS


F O O D & B E V E R A G E

E X C L U S I V E G O U R M E T T A S T E S

INTERNATIONAL GOURMETS’ APPROVAL

UNIQUE AND QUALITY DISHES FROM DIFFERENT WORLD CUISINES

CLASSIC RESTAURANTS,

A LA CARTE RESTAURANTS, &

CONCEPTUAL PLACES

LUXURIOUS AMBIANCE AND

DECORATION


E N T E R T A I N M E N T

F E A S T O F T H E S E N S E S

LOOK BEYOND IMAGINATIONS OF OUR GUESTS

WIDE VARIETY OF ENTERTAINMENT

OPTIONS

HIGH DIFFERENTIATION COMPARED TO COMPETITORS

FAMOUS PARTNERSHIPS

Ex. LE CIRCLE DU SOLEIL

& RENOWNED DJs

NIGHTLIFE SYNONYM OF EXCITEMENT

AND FIREWORKS


R I X Y C L U B

T H E R I X O S K I D S C L U B

FIRST CHOICE FOR FAMILIES, WITH THE BEST COMPROMISE FOR CHILDREN

ADAPTED OFFERS FOR BOTH

ADULTS, AND TEENAGERS &

CHILDREN

SPECIAL

PROGRAMS & ACTIVITIES

REGARDING AGES

(0-3),(3-10),(10+)

EDUCATE AND ENTERTAIN

YOUNG

ADVENTURERS

ADVENTURE PARKS, ART

STUDIOS, MOVIE NIGHTS, DANCES, SPECIAL SHOWS


A C T I V I T I E S & S P O R T S

F O R T H O S E T H A T C A N N O T L I V E W I T H O U T D O I N G S P O R T S

WIDE RANGE OF ALTERNATIVES & OPPORTUNITIES

FOR SPORT ENTHUSIASTS

STATE-OF-THE-ART FITNESS CENTERS,

DEVELOPMENT OF AQUAPARKS

PROFESSIONAL FOOTBALL

PITCHES, TENNIS COURTS, GOLF COURSES AND MUCH MORE

A SMOOTHED OCCUPATION RATE OVER THE

YEAR THANKS TO SPORTING CLUBS

ADDITIONAL REVENUE

DRIVEN TOTHE HOTEL

A L L R E F L E C T T H E R I C H N E S S O F

C H A R M I N G F A C I L I T I E S I N T H E

W O R L D O F R I X O S H O T E L S


S P A & W E L L N E S S

T H E F O U N T A I N O F Y O U T H

HIGH QUALITY & DIFFERENTIATION COMPARED TO COMPETITORS

TRADITIONAL

RITUALS

OTTOMAN TOUCH BY RIXOS

STATE-OF-THE-ART

TECHNOLOGY AND PREMIUM

PRODUCTS

ADDITIONAL REVENUE

DRIVEN TOTHE HOTEL

E X O T I C , R E L A X I N G ,

E X C E P T I O N A L , P A M P E R I N G …


M E E T I N G - I N C E N T I V E - C O N G R E S S - E V E N T S

M E E T I N G S I N H A R M O N Y

IDEAL VENUE FOR BUSINESS

MEETINGS AND CONFERENCES

ELEGANT MEETING ROOMS

AND MODERN TECHNICAL EQUIPMENT

SMOOTHED OCCUPATION

RATE THANKS TO BUSINESS TRAVELS

14B R A N D C O M M U N I C A T I O N

A D V E R T I S I N G C A M P A I G N

W H A T I S R E A L L U X U R Y ?

By changing the concept of real luxury, giving a new meaning to the holiday concept, Rixos

Hotels provides a unique experience for its guests. Rixos Hotels, making every guest feel

special with its attention to detail, offers an experiential holiday opportunity.

Guests, -also experiencing the difference of Rixos Hotels' holiday concept at their table-

can consume fresh tomatoes for breakfast which they pluck directly from its branches; can

find the olives they have collected from 1000 year old olive trees and the olive oil which

they witnessed its production, at their dinner tables. With the Kids Chef program, kids are

enjoying the creativity in the kitchen and living the luxury of eating, the meals prepared by

themselves, with their family.

Also, accompanied by the view of the landscape, guests have the opportunity to enjoy

outdoor sports at Open Air Fitness. Designed with state-of-the-art technology for hot air,

the Open Air Fitness sports area can be cooled by being surrounded by glass when

necessary

RIXOS HOTELS REDEFINES THE CONCEPT OF LUXURY


E A C H Y E A R

R I X O S M A G A Z I N E

• 4 E D I T I O N S • 3 5 . 0 0 0 P R I N T I N G S


R I X O S . C O M

• 4 L A N G U A G E S S U P P O R T E D • M O R E T H A N 1 4 M I L L I O N V I S I T S

17B R A N D P E R F O R M A N C E

B R A N D P E R F O R M A N C E

DISTRIBUTION CHANNELSYEARLY WEB SITE STATICSMARKET ANALYSIS BY ROOM REVENUE

Public

Offers

7%

M.I.C.E8%

Tour Operator

s85%

Direct Hotel PMS87%

Rixos.com1,5%

OTA11%

GDS0,5%

Visits3 381 000

Visits4 300 000

Visits4 756 764

Page Views10 305 000



2014 2015 2016


A C C O R H O T E L S P E R F O R M A N C E

38%HOTELPMS

62%ACCORHOTELS

TARS CONTRIBUTION

RATE

CENTRAL RESERVATION OFFICES (CRO),E-MAILS AND HOTEL CLUSTERS

WEB DIRECTACCORHOTELS.COM & MOBILE

WEB – INDIRECTONLINE TRAVELAGENCIES (OTAS)

GLOBAL DISTRIBUTION SYSTEM (GDS)

34% DIRECT SALES

28% INDIRECT SALES

17%

17%

21%

7%

62%* of room revenue came through AccorHotels reservation systems as of end December 2016

(% of hotels revenue generated by TARS)

* worldwide AccorHotels average


L O Y A L T Y P R O G R A M

Le Club AccorHotels is a worldwide loyalty program with 13 brands, 3,400 hotels and 92 countries represented.The members yearly stay length & revenue are two times higher than those of non members.

3 1MILLION

LE CLUB ACCORHOTELS

MEMBERS

+ 1 9 , 5 0 0MEMBERS ENROLLED

EACH DAY

8 0 %OF MEMBERS USE

DIRECT CHANNELS

C U S T O M E R R E L A T I O N M A N A G E M E N T

G U E S T S A T I S F A C T I O N

S U R V E Y

84% of Rixos Customers are eithersatisfied or very satisfied by theirstay experience

82%

89%

R E P U T A T I O N

P E R F O R M A N C E S C O R E

Reputation Performance Score of Rixos Hotels is 90%

B R A N D P E R F O R M A N C E

E U R O P E

M E N A

90% 86%

R E C O M M E N D A T I O N

R A T E

88% of customers recommends Rixos Hotels on review sites 90%

EOY 20162020

89% 92%

WHY INVEST IN RIXOS HOTELS - Accor - World-leading hotel … · Rixos The Palm Dubai Rixos Premium...

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