Why internationalisation matters to the creative industries?
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Why internationalisat ion matters for the creative industries
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Why internationalisations matters to the creative industries. As presented on 29 April 2014 at the
Transcript of Why internationalisation matters to the creative industries?
Why internationalisation matters for the creative
industries
ECBN help entrepreneurs, creative centres, and development agencies to connect and collaborate.
A Creative Trade Missions at Creative Factory Rotterdam
We have members in 22 of the 28 EU member states
Creative industries export growth is big business
2002 2003 2004 2005 2006 2007 2008 2009 2010 20110
100
200
300
400
500
World exports of creative goods (US$bn)
And... the creative industries catalyse innovation
Products and services
Creative people embedded in other sectors
New ways of working and
operating
Advertising’s £16bn impact on
UK economy
Businesses with in-house
designers develop more patents
Co working and portfolio working
emerged from creative sectors
Digitisation has made internationalisation complex
Rank (from 15 industries assessed)
Sector
1 Financial services
2 Computer & Electronics
3 Media & Telecoms (inc. Creative industries)
4 Automotive
5 Equipment and Machinery
Impact of digitization
Source: Adapted from Booz & Co Industry Digitization Index
Businesses that have international operations grow
more quickly, have higher rates of job creation, and are more innovative than those
that don’t.
But... only one in five SMEs export at all
Could this be a 50 billion EUR missed opportunity?
What can policymakers and agencies do about this?
Our 5 principles for internationalisation
1. Internationalisation should be led by businesses
A Creative Trade Missions at Creative Factory Rotterdam
2. Support face to face
Creative Entrepreneurs at an ECBN hosted event
3. Is for any competitive businesses
WAAG‘s FABLAB in Amsterdam and a cross-innovation project
4. Needs European support
InternalInvestment in internationalisation
External
Lack of capital
Pricing
Access to information
Finding public support
Bureaucracy
Barriers for internationalisation as perceived by SMEs, DG Enterprise 2007
5. Needs better data
The ECBN Policy Forum
Thank you!
Slides available on the ECBN blog
www.ecbnetwork.eu
@ecbnetwork
Callum Lee, Deputy Director
@callumlee
