Why Infographics are Important in Digital Marketing - EBriks Infotech
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The Power of Infographics The Business of Visualization
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Why Infographics are Important in Digital Marketing - EBriks Infotech
Transcript of Why Infographics are Important in Digital Marketing - EBriks Infotech
The Power of InfographicsThe Business of Visualization
Infographics have emerged
as one of the most popular
and shareable forms of
social content.
Robin Richards – JESS3
Same Search ~120 days ago = 574k*
* http://www.web-strategist.com/blog/2011/07/07/infographics-are-useful-but-they-must-evolve/
Why?
Credit: http://www.flickr.com/photos/will-lion/2595497078/
Easy to digest.
Source: http://www.flickr.com/photos/webtreatsetc/5321658646/
Easy to share.
Source: http://www.flickr.com/photos/7372907@N07/3428778556/
They are cool..
Infographics are visual
representations of information,
data or knowledge that
present complex information
quickly and clearly.
Wikipedia
One definition.
Source: http://www.flickr.com/photos/gdsdigital/4423754587
For some it means data visualization.
Source: David Armano, darmano.typepad.com
For others it’s idea art.
Infographic types and
applications.
Source: http://www.flickr.com/photos/gdsdigital/4361707483/
StatisticsApplications: presenting company information, industry research.
ConceptsApplications: illustrating thought leadership or philosophy.
Source: David Armano, EdelmanDigital.com
ModelsApplications: business process, service offerings.
CartoonsApplications: ideas, concepts, scenarios, culture.
Source: http://jess3.com/the-blog-tree/
InformationApplications: industry resources, specs, “cheat sheets”, comparisons
Source: http://conversations.nokia.com/2011/02/10/social-media-week-inside-nokia/?mobile
TimelinesApplications: evolution, progress, history, schedules.
Getting started.
Explore new ways to inform.
Source: http://www.flickr.com/photos/iareef/4478057025/
Source: http://www.flickr.com/photos/47388015@N00/5546771797/
Record your thoughts.
Source: David Armano, http://www.flickr.com/photos/7855449@N02/2780461830/
Process and refine ideas.
Create and publish.
A few things to remember.
• Keep it simple.
• Tell a story.
• Make sharing easy.
• Your ideas > your software.
• Just do it.
Workflow example.
Visualizing the idea that a
heavy investment in social
media won’t solve your
organizational issues.
http://www.flickr.com/photos/timparkinson/2436926028/
Started with the idea of a
weak foundation
http://www.flickr.com/photos/peter_roberts/4457615801/
That morphed into a
“house of cards”
Which turned into a (bad) sketch
Infographic ROI.
Infographics are cool but
also add business value.
Brand Awareness1168 tweets, 722 inbound links, 58 blog articles, 3003 offsite views
Source: http://www.slideshare.net/Eloqua/infographics-in-15-minutes
Signals = Conversations
Source: Dave Gray, Visual Thinking in Management, http://www.youtube.com/watch?v=fKADCvIBBeY
Improved Results
Content creation options.
• DIY.
• In-house designer.
• Outsource to a pro.
• Partner with an art
student.
The Power of InfographicsThe Business of Visualization
Mark , Digital Strategist
