Why HR Needs to Be Social, Imad Lahhad
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Transcript of Why HR Needs to Be Social, Imad Lahhad
Why HRneeds to be‘Social’?
Imad Lahad | Director, Digital Strategy – Arab Region | APCO Worldwide
@imadlahad
Social media is the biggest shift inthinking and communication since the
Industrial Revolution
Companies must be prepared to embracethe true nature of social exchanges both
internally and externally
Companies that are on a path to adoptionhave seen real results and are also focusedon demonstrating value of the social efforts
How Companies are usingSocial Media?
How Social Media changesEmployee Communication?
How Social Media contributesto the Employer's Branding
APCO Worldwide and Gagen MacDonaldsurveyed 1,000 U.S. employees, and built a model
that quantifies the factors that characterize effectiveprograms and the impact those programs have on the
bottom line
When it comes to internal social mediaWhat do employees really want from a company?
When it comes to internal social mediaWhat do employees really think?
TAKE OUT
Thank you