Why HelpXpress classifieds are the best
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Transcript of Why HelpXpress classifieds are the best
Classifieds
Why Advertise over Internet?
Quick Facts
• Between 40-70 million people on the Internet today
• Internet Users growing at 15pc a year but Internet Usage is growing much faster because of broadband/Mobile Tabs / 3G.
• Total Readership of all English Dailies in India less than 20 million
• An average IPL game gets 5-7 million viewers• In the US people routinely spend twice as
much time on the internet compared to print
Online vs. Offline – Spend Ratio
Financial Year Spends Online : Offline
2003-2004 7:93
2004-2005 16:84
2005-2006 53:47
2006-2007 46:54
2007-2008 56:44
2008-2009 71:292003-2004 2004-2005 2005-2006 2006-2007 2007-2008 2008-2009
Online Spends Offline Spends
Enough Reason to be on internet !
Why Not Traditional Media?
• TV Commercials are extremely expensive.• Radio Commercials are also not that cheap.• Newspapers have packages but still they are
expensive and sometimes don’t give the desired result.
• Above all any of the Medium above cannot show you what you get on your spend, but what if you get a mix of Our ads + the targeted prospects.
Why Classifieds?
• Price Advantage.• Reach Advantage.• Customizing Advantage• Change Advantage.• Timing Advantage. • With HelpXpress The Premium Advantage.
Why HelpXpress..
Site Entry Level Product Sub Premium Product Premium Product Advertising Costs
Sulekha.com 10,000 25,000 Can be upto 1,00,000 18,000-25,000
Askme.com Based on Print Based on Print Based on print free - 1,00,000
Olx.com NA NA NA NA
Just Dial 10,000 35,000 Can be Upto 3,00,000 free - 1,00,000
HelpXpress Starts at 500 Rs Starts at 5000 Rs Starts at 10000 Rs Free – 15000
Why HelpXpress..Sites
Products Just Dail Askme Olx Sulekha HelpXpress Costs
Listing on Web Yes yes yes yes Yes FreePremium/subpremium yes NA Yes Yes yes 10,000-1,00,000 from 3months to 365
days/per lead option available
Listing on Android NA NA Yes NA yes Free-1,00,000
Premium Listing on Phone Yes NA NA NA NA From Rs.25k-Upto 3 Lacs
Video Ads yes yes/free NA NA yes Free for premium and sub premium users
Picture Ads yes yes yes yes yes Free for all for 1 pic but increases with the subscription
Listing in print yes yes NA NA yes Free-1,00,000
WAP Listing yes yes yes yes yes Comes in combo with the premium and sub premium listing
B2B Listings Yes Yes Yes Yes Yes Costs are very different from the normal listings
B2C Listings Yes Yes Yes yes Yes Affordable and accessable for all
Reseller Program Yes NA NA NA Yes 3000
Personalised Search/Genie Yes NA NA NA Yes 199-999
Banners Ads Yes yes yes yes Yes Average Cost 18-35 K for a year / Quality is the leads gets to you only
Panel Ads Yes yes yes yes Yes Average Cost 18-35 K for a year / Quality is the leads gets to you only
Revolving Ads Yes yes yes yes Yes Average Cost 10-25 K for a year / Quality is the leads gets to you only
Why HelpXpress..
• We At HelpXpress have a clear vision of performance..
• Views• Clicks• Unique visitors• Searches• Leads / Registrations• Sales• Time Spent / Bounce Rates (Relevance)• Some other Quality Metric
Our Simple Rate Card Without frills
Category Type of Premium Ad Duration (in days) Rate (in Rs)Electronics & Technology On Top of the Page 30 90 Normal Premium 30 50
Home & Lifestyle On Top of the Page 30 90
Normal Premium 30 50
Real Estate On Top of the Page 30 250
Normal Premium 30 150 Cars & bikes On Top of the Page 30 100 Normal Premium 30 80
Services On Top of the Page 30 150 Normal Premium 30 100 Jobs On Top of the Page 30 200 Normal Premium 30 140 Entertainment On Top of the Page 30 140 Normal Premium 30 80
Education On Top of the Page 30 250 Normal Premium 30 150 Pets & Pet Care On Top of the Page 30 99 Normal Premium 30 60 Community On Top of the Page 30 89 Normal Premium 30 60 Events On Top of the Page 30 100 Normal Premium 30 60 Matrimonial On Top of the Page 30 250 Normal Premium 30 120
Important Differences from others
• There are several classified websites or better say online trade portals that invite both the buyers and sellers to advertise their requirements for free, but HelpXpress gives you the edge by –
• Allowing premium Ads• Click to call• Click to SMS• Location based and highly focused• Cost effective over any other site• Better ROI and satisfaction
Thank You
For Trade EnquiriesContact Our Northern India Sales Rep @
Akshat Sharma9999-825-999
Or
0120-4559-001
Or