Why Google+ Sucks and What to Do About It (Old & New)
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Transcript of Why Google+ Sucks and What to Do About It (Old & New)
![Page 1: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/1.jpg)
Why Google Plus Sucks and What to do about it
(Old & New)
![Page 2: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/2.jpg)
Google+ is getting users fast
![Page 3: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/3.jpg)
However, usage rate is still low (~6 min/mo)
0
1.75
3.5
5.25
7
01/ 2008 01/2013 05/2013
Minutes spent on Google+ per user per MONTH
(Data according to ComScore & Nielsen)
Facebook has over 400 minutes per user per monthThat’s more than 50x higher
![Page 4: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/4.jpg)
Of course, Google claims these numbers are very off,
reiterating their massive user growth
![Page 5: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/5.jpg)
But...
![Page 6: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/6.jpg)
Just look at +1s for any article, and you’ll see it in the numbers
![Page 7: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/7.jpg)
Biased? How about HuffPost for an unrelated topic?
![Page 8: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/8.jpg)
Still not convinced? How about this one?
![Page 9: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/9.jpg)
In fact, that’s not just my feel
Some have similar views on Quora
as well as on Google Search
![Page 10: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/10.jpg)
Of course, these don’t matter, because the fact is that Google+
has massive user growth
![Page 11: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/11.jpg)
But in reality, it has massive signups because Google uses all its
resources to push users to sign-up. (Not the merit of the product itself)
I call this Brute Force Distribution
![Page 12: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/12.jpg)
Who else does Brute Force Distribution?
![Page 13: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/13.jpg)
Down $10B+ and still pushing
![Page 14: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/14.jpg)
Which is a better distribution product?
1) 1 Million Sign-ups with 0.9M of them active?
or....
1I) 100 Million Sign-ups with 2M of them active?
![Page 15: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/15.jpg)
Many people also “use” Google+ for SEO help
![Page 16: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/16.jpg)
This is also NOT the merit of the product itself. People are
willing to eat insects if it improves their search rankings.
![Page 17: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/17.jpg)
Wouldn’t it be better if the product itself was actually awesome?
![Page 18: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/18.jpg)
In fact, a great amount of “social products” from Google aren’t well-designed (many were cut). Some other projects are excellent, like Search, GMail (I have converted so many
people from Hotmail/YMail to Gmail), Analytics, Maps, Earth, Gchat and much much more.
So why is Social so hard?
![Page 19: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/19.jpg)
And don’t get me wrong. I have A LOT of respect for the Google+ Team.
All of them are intimidatingly smart.
![Page 20: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/20.jpg)
But that might be the cause of the problem...
![Page 21: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/21.jpg)
By tradition, Product Managers mostly are engineering backgrounds, and they have all been through a rigorous
interviewing process of brain teasers, logic, and probability
![Page 22: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/22.jpg)
This is great, as it is very important to make sure Googlers are fiercely intelligent to grind out world-
changing stuff, but it could create a disconnect to the average user in the outside world.
![Page 23: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/23.jpg)
Hmm, this wouldn’t be too complex for the user would it?
It’s pretty easy...
Hey guys, do you think this would be too complex for the user?
Yea, this is just as easy as that brainteaser I solved
last week!Hmm, I don’t think so. It’s
fairly straightforwardNote: this is an exaggerated parody to
communicate a point
![Page 24: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/24.jpg)
But for the rest of the world (like my mom)
???????????
She has no idea what’s going on
![Page 25: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/25.jpg)
And there are A LOT of people like my mom
???????????
??????????????????????????????????????????????????????????????????
![Page 26: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/26.jpg)
But my GRANDmother is on Facebook every single day, happily
stalking her grandchildren
What’s the difference?
![Page 27: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/27.jpg)
A great product makes mainstream users (like my mom)
feel smart.
![Page 28: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/28.jpg)
That means less clutter, less complexity, and perhaps less
features
![Page 29: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/29.jpg)
Lets look at why someone might feel stupid using Google+
![Page 30: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/30.jpg)
Users usually have to type “plus.google.com” which is a tangible hassle. That in itself bars many people from going onto it all the time
Facebook spent a lot to get rid of TheFaceBook.com
![Page 31: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/31.jpg)
You can’t even type in shortcuts
It gives you a list of options
![Page 32: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/32.jpg)
Even the first suggested link is the wrong one.
![Page 33: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/33.jpg)
Now users already feel dumb.
![Page 34: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/34.jpg)
Here are two other ways to access Google+ content. It’s alright, but not obvious for most
people (+name still isn’t intuitive at this point)
A close family member of mine said that the number in gmail is “confusing and annoying”
![Page 35: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/35.jpg)
This is the (old) Google+ Page
![Page 36: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/36.jpg)
No “grounding” colors to help visual segmentation
This whole screen places equal value on every activity
![Page 37: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/37.jpg)
Sharing - the top default action is not obvious
It’s easy for a user to click on the search bar in hopes to share. The share box is a bit too slick and transparent
???
???
![Page 38: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/38.jpg)
Users might feel dumb again.
![Page 39: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/39.jpg)
Lets start reading some of the content!
But as I’m happily looking at the cute dog picture...
![Page 40: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/40.jpg)
Where did the dog go???
Oh...new updates pushed the post down...
I need to scroll down to find the dog picture again
![Page 41: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/41.jpg)
Users don’t feel respected nor smart when they are reading and
things get pushed down.
![Page 42: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/42.jpg)
Lets see how others’ do it
Respecting the User
![Page 43: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/43.jpg)
Respecting the User
Lets see how others’ do it
![Page 44: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/44.jpg)
![Page 45: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/45.jpg)
What about Clutterness?
![Page 46: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/46.jpg)
This reminds me of....
Where should I look to find what I want?
![Page 47: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/47.jpg)
![Page 48: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/48.jpg)
Huh? And on top of that there’s 3 more dropdown lists!
![Page 49: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/49.jpg)
If a user spends over 4 seconds trying to find something to click
on, they feel annoyed/dumb.
![Page 50: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/50.jpg)
And content looks like Ads
Semi-spammy suggestions look like content
![Page 51: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/51.jpg)
Of course, on May 15th 2013, Google+ updated their front page to solve
many of these issues
![Page 52: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/52.jpg)
The New Google+ solved the “post bumping” issues, multiple navigations, and
domain name issues...kinda
![Page 53: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/53.jpg)
Now you can access Google+ by typing google.com/+
Probably still not something my mom would do, but better than plus.google.com maybe?
![Page 54: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/54.jpg)
Lets look at the improvements for the new Google+ Homepage.
![Page 55: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/55.jpg)
The New Google+ Looks Much Better...oh wait. Mistake.
![Page 56: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/56.jpg)
The New Google+ Looks Much Better
I accidentally showed Pinterest instead...
![Page 57: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/57.jpg)
Now lets go to the Profile Page
Learn from others. Problem solved.
![Page 58: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/58.jpg)
Yay! I can change my name by clicking on my name, as well as the background image!
But how do I change my work info??? I can’t click on it.
![Page 59: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/59.jpg)
Hmm, there’s a little “profile” icon here. Perhaps I can change my other info there.
Let me try to click it
![Page 60: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/60.jpg)
Ahh! The left menu appears when I hover on the left
It can’t be the “Profile” button because I just clicked on that
![Page 61: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/61.jpg)
Hmm, I’ll try to move my mouse quickly and click the icon.
I tried to click on the icon, but...
![Page 62: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/62.jpg)
The hover effect was too fast and I accidentally clicked on the home button instead...
Hey, how come I keep seeing this Chris Pirillo guy? Doesn’t anyone else use Google+?
![Page 63: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/63.jpg)
Anyway, I’m still figuring out how to change my work background.
![Page 64: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/64.jpg)
Oh okay, I think this just tells me which page I’m on, but it’s not a button
![Page 65: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/65.jpg)
Maybe it’s this one here:
![Page 66: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/66.jpg)
Yay! This is the right place!
OK...I actually feel dumb. Should I really share this?
![Page 67: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/67.jpg)
Wait a second...I can change my NAME anytime I want by just
clicking on it, but I have to investigate and dig deep just to
update my profile?
![Page 68: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/68.jpg)
Okay. Much Better :-)
Note: most might just give up instead of keeping their profiles updated
![Page 69: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/69.jpg)
OK, now lets look at the “People” Navigation Page
![Page 70: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/70.jpg)
Hmm, defaults to asking me to invite more people
No. I think I want to check out my friends instead
![Page 71: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/71.jpg)
Hmm okay. I can look at 12 people at once within a circle
Lets see if I can find my friends who went to UCLA
![Page 72: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/72.jpg)
Hmm, the action button doesn’t seem to be able to do it
Let me try the relevance sorting
![Page 73: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/73.jpg)
Hmm, sorting doesn’t really help me with that either.
What else can I do? What about the right search box?
![Page 74: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/74.jpg)
Lets try to find my friends who work at Google on the right search box.
Nope...in fact, it shows me a lot of accounts that aren’t my friends...
![Page 75: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/75.jpg)
OK. Lets try the search box on the top.
Hmm, that’s not it either...hey is that Chris Pirillo again at the bottom again??
![Page 76: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/76.jpg)
Maybe the People and pages tab is where I’ll find it this time
Oops, guess not....
![Page 77: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/77.jpg)
I guess it’s just impossible to find friends based on their profiles. Just
their names.
![Page 78: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/78.jpg)
Hey, but what if I want to see my friend’s photos?
Perhaps I should try the “photo” navigation?
![Page 79: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/79.jpg)
OK. I can see my own, but not other peoples’
I guess I feel a little dumb...Lets go back to the people tab
![Page 80: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/80.jpg)
Argh! No I don’t want to add new people right now!
I want to look at my friend’s photos!
![Page 81: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/81.jpg)
OK. Back to this page again.
Lets check out Jun Loayza’s photos.
![Page 82: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/82.jpg)
Wait, Single Click is just select?
Oh OK. I need to double click to see a friend’s profile
![Page 83: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/83.jpg)
Ah, this is his homepage.
OK. Straight forward enough - Photos.
![Page 84: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/84.jpg)
Yay Finally! I feel smart
I get to interact with my friend’s photos.
![Page 85: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/85.jpg)
Wow, that was harder than I thought...I don’t think I feel like
checking out other peoples’ photos anymore after that
![Page 86: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/86.jpg)
Lets check out other stuff in Google+
![Page 87: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/87.jpg)
Lets just check out some content.
I like this post about 3D Printing. I’ll comment on it.
![Page 88: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/88.jpg)
Oh no, all the other strangers who commented on it are creeping into my GMail!
I don’t really want to get emails from strangers commenting on stuff.
![Page 89: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/89.jpg)
Alright. How do I turn that off?
![Page 90: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/90.jpg)
OK. I have experience with gmail, so I know I should start with my head on the right top
Lets try “Account”
![Page 91: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/91.jpg)
Hmm, where do I go now?
Which one would you pick?
![Page 92: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/92.jpg)
OK. I tried “Profile and Privacy”
After scrolling down, I didn’t find it. I’m lost. Google+? Products? What’s the difference?
![Page 93: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/93.jpg)
I gave up on the hunt. I decided to Google it.
Ah, the answer is “Google+”
![Page 94: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/94.jpg)
Yay, here it is. I finally found it.
I almost never wanted to comment on Google+ Posts Again
![Page 95: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/95.jpg)
Ahh, I got more emails during this time! (even though I archived the conversation)
I’m glad I turned it off. I don’t need more eMail stress...
But wait...what’s this?
![Page 96: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/96.jpg)
Oh, someone I don’t know is promoting his event....
How do I turn it off?
![Page 97: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/97.jpg)
Oh, I could scroll down and mute the post
Simple enough. I feel slightly smart.
![Page 98: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/98.jpg)
OK. Lets check out the remaining features on
Google+
![Page 99: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/99.jpg)
Lets check out the “What’s Hot” Navigation
Alright. Lets try “Preakness Stakes” in Trending
![Page 100: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/100.jpg)
Wait, why are you showing me posts from 2012?
I thought this stuff was trending...
![Page 101: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/101.jpg)
Checking out the Google Hangout Tab!
Wait...why would I crash hangouts of strangers?? Awkward...
![Page 102: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/102.jpg)
What about the “Local” Navigation?
There’s only one recommendation, and it’s a church? Just because I’m Christian?
![Page 103: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/103.jpg)
Alright. Up to this point I haven’t gotten much value out of Google+,
just felt confused/dumb.
![Page 104: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/104.jpg)
Google says this is a social layer on its other products.
I guess I will focus on socializing with friends.
Lets “be social” with Jun Loayza
![Page 105: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/105.jpg)
I remember now I should click on the “People” Tab! :D
![Page 106: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/106.jpg)
$%^&! No I don’t want to add new people right now!
I want to interact with my friends!!
![Page 107: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/107.jpg)
Clicking on “Your Circles” on the right
![Page 108: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/108.jpg)
Double Clicking on Jun Loayza
![Page 109: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/109.jpg)
Take a quick guess - how do I send him a message? 4 Seconds?
Hmm, I can’t post a new message on his wall it seems.
![Page 110: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/110.jpg)
There’s no where to click, and his name appears to be a dead link...
Right here! But how do I find out more about him?
![Page 111: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/111.jpg)
So much for helping me socialize and getting to know my friends more.
![Page 112: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/112.jpg)
At this point, I gave up on being very “social” on Google+
![Page 113: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/113.jpg)
Just too much work to interact with friends and their photos.
![Page 114: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/114.jpg)
I’m already a relatively savvy person in tech! I cannot imagine someone like my mom using a product like this. I
dread guiding her through the experience too
And.....
![Page 115: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/115.jpg)
This person is actually me???????????
??????????????????????????????????????????????????????????????????
![Page 116: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/116.jpg)
Google says that Google+ is a social layer that integrates personal data throughout all their products
![Page 117: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/117.jpg)
It’s great that Google can get more social data. But why should consumers love it?
![Page 118: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/118.jpg)
This is similar to when Google launched Google Wallet
![Page 119: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/119.jpg)
When asked, Google said they launched it to collect more data
on purchase behaviors.
![Page 120: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/120.jpg)
But they didn’t say their purpose was to solve a problem for the merchant nor the consumer. They wanted to
collect more data.
![Page 121: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/121.jpg)
Consumers didn’t complain that paying with a credit card was too painful
Merchants don’t complain that they didn’t collect money fast enough
![Page 122: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/122.jpg)
Not surprisingly...soon after, they declared that they needed to go back to the drawing
board due to low adoption
![Page 123: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/123.jpg)
Same thing here. Google should not just focus on becoming smarter by
collecting more data.
![Page 124: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/124.jpg)
Google needs to make products that users love and cannot live
without - every single day
![Page 125: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/125.jpg)
So the important lesson here is:
![Page 126: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/126.jpg)
When it comes to social, don’t focus on being smart...
(Note: This holds true for offline social interactions too)
![Page 127: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/127.jpg)
Focus on making users feel smart
![Page 128: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/128.jpg)
Google+...
I want to love youI want you to improve
Please improve...
![Page 129: Why Google+ Sucks and What to Do About It (Old & New)](https://reader031.fdocuments.us/reader031/viewer/2022030310/58f9aad4760da3da068b7d2f/html5/thumbnails/129.jpg)
Thank You