Why Game of Thrones needs a Social Media intervention

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Experiencing the annual Game of Thrones withdrawal before the next season? Check out our fun presentation that analyses how some of our favorite GoT characters could benefit from Social Media Listening!

Transcript of Why Game of Thrones needs a Social Media intervention

  • Why needs a Social Media Intervention
  • Warning: Here be spoilers!
  • Social Media Listening has become an important weapon in the modern-day marketers arsenal. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • The Game of Thrones universe could have benefitted immensely, had the characters employed the use of Social Media Listening. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Here we talk about some important aspects of Social Media Listening, and how some of our favorite Westerosis could benefit from each. Jaime Lannister @Kingslayer Getting better at tweeting with my left hand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Brand Management The Lannisters are the perfect example of a brand whose reputation needs saving. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Powerful, yet loathed by most in the realm, the Lannisters could use Social Media Listening to tailor-make a campaign to improve their brand image. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • For example, the Lannisters are already known for sending their regards. While sending regards isnt normally a bad thing, Social Media Listening would tell the Lannisters that their regards are a tad Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • For example, the Lannisters are already known for sending their regards. While sending regards isnt normally a bad thing, Social Media Listening would tell the Lannisters that their regards are a tad brutal, for most peoples taste. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Based on social media feedback, the Lannisters could perhaps improve their brand image by continuing to send their regards, only in more pleasant ways. The Lannisters @Lannisters Good morning to all in the Seven Kingdoms! Wedding season is here, enjoy responsibly! And always remember to pay your debts. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Competitor Analysis Nearly every Game of Thrones character is embroiled in some conflict or another. COME AT ME BRO Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Be it the routine squabbles between Cersei and Margaery If you ever call me sister again, Ill have you strangled in your sleep. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Or the full-scale wars between the Starks and the Lannisters. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Or the full-scale wars between the Starks and the Lannisters. Im the King in the North! Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Or the full-scale wars between the Starks and the Lannisters. Im the King in the North! LOL, missed s03e09, did you? Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • All these characters did employ the technique of Competitor Analysis in various forms. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • All these characters did employ the technique of Competitor Analysis in various forms. But had they used Social Media Listening instead, theyd have a serious edge over their rivals. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • For example, Prince Oberyn Martell could most certainly have benefited from more comprehensive and meaningful data about Gregor The Mountain Clegane. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Oberyn knew about his opponent This guy is Large Huge Massive Big Humongous Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Oberyn knew about his opponent This guy is Large Huge Massive Big Humongous What he could have known if hed used Social Media Listening Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Oberyn knew about his opponent This guy is Large Huge Massive Big Humongous What he could have known if hed used Social Media Listening doesnt die easily Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Oberyn knew about his opponent This guy is Large Huge Massive Big Humongous What he could have known if hed used Social Media Listening doesnt die easily stab repeatedly for better results Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Oberyn knew about his opponent This guy is Large Huge Massive Big Humongous What he could have known if hed used Social Media Listening doesnt die easily stab repeatedly for better results HUGE MASSIVE BULKY TALL Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Oberyn knew about his opponent This guy is Large Huge Massive Big Humongous What he could have known if hed used Social Media Listening doesnt die easily good at crushing things stab repeatedly for better results HUGE MASSIVE BULKY TALL Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • So, had Oberyn spent some more time on Competitor Analysis, he could have avoided his err, Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • So, had Oberyn spent some more time on Competitor Analysis, he could have avoided his err, CRUSHING DEFEAT Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Sentiment Analysis Sentiment Analysis uses Natural Language Processing algorithms to keep you updated about the sentiments of your consumers towards your brand. Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Joffrey thinks Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Joffrey thinks Im awesome Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • What Joffrey thinks Im awesome Everyone in the Seven Kingdoms loves me Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >
  • Reality Introduction Brand Management Competitor Analysis Sentiment Analysis Crisis Management Conclusion> > > > >