Why e-guidance?Why e-guidance?

Gareth Dent

StructureStructureGuidance Demand DriversPolicy FocusA Market in GuidanceChallenges

Demand Drivers (1)Demand Drivers (1)More complex learning choices

Greater understanding of opportunities

Greater understanding of self Greater potential for

customised/personalised learning programmes

Example: Learning Example: Learning ItalianItalian1964: Local Evening Class2004: 6 ‘OCN accredited courses’Also

Television led course on BBC Shelf of packages in local Waterstones Hundreds of web-based resources Learning Holidays

Demand Drivers (2)Demand Drivers (2)More difficult labour market choices

Greater up-front, and personal investment

Risks associated with technological change

Need for longer careers to finance longevity

Risks of sustained mid-career unemployment

Demand Drivers (3)Demand Drivers (3)Risks of getting it wrong are

increasingly personal risksPossibly limited understanding of

this

Policy FocusPolicy FocusLevel 2 qualificationsBasic skills Inactive benefit claimants

Little resource for preventative career health measures

Macro Policy FocusMacro Policy Focus ‘Fundamental…is the re-castingof

the relationship between the citizen and the state…It implies that the individual has responsibilities as well as rights; they have to do as well as receive.’Tony Blair 11.07.03(Italics my emphasis)

A market in guidance?A market in guidance?Potential for pay as you go

guidance –uncertain. Possibilities for insurance or alumni

models

ChallengesChallengesDevelop services which are:

Attractive Challenge pre-conceptions Are supportive Are cost-effective

Can e-guidance meet these challenges?

Can we afford to ignore e-guidance?