Why Dont People Like Me

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Why Don’t The People in Wyoming, Greenland, Belarus, & Mongolia Like Me? A Report Card on My Blog and Business Performance for Past Six Months

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Why don't the people in Wyoming, Greenland, Belarus, or Mongolia like me? This presentation is a six month report card on my blogging and business. By looking at a few facts I've learned what is working in my online world and what can be improved

Transcript of Why Dont People Like Me

Page 1: Why Dont People Like Me

Why Don’t The People in Wyoming, Greenland,Belarus, & Mongolia Like Me?

A Report Card on My Blog and Business Performance for Past Six Months

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It’s always important to go back and take a honest assessment of how you

are really performing

For the past six months I’ve given myself a B-

What’s your grade?

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What Are The Metrics I Use to Grade My Performance?

1. Business Revenue• Cash is always King!

2. Blog Metrics• Is my message resonating?• Am I converting traffic into business?

3. Am I Having Fun?• Do I really enjoy what I’m doing?

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Cash is Always King• I run a corporate development consulting business• Leverage blogging and social media to get leads• Strong correlation blog/social media performance with my revenues and profits

Monthly P&L Bank Cash Balance

2009 has been tough but I’ve been able to sustain revenues/profits and build cash.

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Blog Metrics

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Two Types of Metrics

Metrics That Matter to Me• Daily Visitors• Average Time on Site• Visitor Conversion to ‘Money Pages’

Metrics That Are Interesting, but Don’t Directly Drive $$$• Visitors by Geography• Traffic Sources• Search Terms• Blog Post Popularity

Each web business has a few metrics that are important to them. You have to decide what is relevant for your business. These metrics happen to work for me but probably won’t for most businesses

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• Daily visitors = exposing my message to new people

• Historically 72% New / 28% Returning

Metrics That Matter for Me

• Time on Site = relative interest in my content

• Typical post consumed in 30 to 50 seconds• > 1 minute 20 seconds critical in my business

• “Money Pages” are pages about me andmy services

• People that read other content and thenread a “Money Page” are my best prospects for new business

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Money Page Funnel

• A “Money Page” contains specificcontent about my firm’s credentials,capabilities, and experience

• Goal of the “Money Pages” is to converta casual reader into a consulting prospect

• On a daily basis, 10% of visitors convertto one or more “Money Pages”

• ~2.7% of conversions result in some type of business discussion

• Or, 0.27% of all visitors become a new salesprospect for me

New Visitors ComeIn Here

Consulting Prospects Come Out Here

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Some Fun Metrics

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• I’m pretty popular in the United States • Greenland, Belarus, Mongolia, & Most of Africa is a bit tough for me . . . .

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It’s a little odd to me that no one from Mongoliahas read my blog but I have dozens of Mongolian

Twitter followers . . . . . . .

Twitter Follower Geographic Distribution

Yes, That’s Mongolia

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• I live in Atlanta, so that explains Georgia• New York is the private equity capital of the USA• Massachusetts, California, Austin are Tech Hotbeds• I wonder why no one in Wyoming likes me?

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• >25 Visits from Specific Cities• I’m definitely more of an East Coast vs West Coastkind-of-guy

• Maybe my global reach isn’t so big after all . . .

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• Google Search is my best friend• TechCrunch is always good for some link-bait• Facebook, Twitter, & LinkedIn ~10%• SpatiallyRelevant.org is patiently teaching mehow to leverage all these tools

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• Alltop 25 Branding Blog• Alltop 25 Product Management Blog• 20+ Speaking Engagements a Year• 200+ RSS Readers• 2,370 Twitter Followers. 2,655 updates• 32,780 people have viewed his presentations on slideshare.net(I’m only up to 973)

A Few Words About SpatiallyRelevant.org

spatially relevant

Spatially has been kind enough to mentor me over the pastsix months. Before his intervention I averaged 5 views a day. I would

have never gotten the leads that turned into gigs if Spatially hadnot taught me how to build demand via the web

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• Owning a couple of Google search terms is handy• Calculating Enterprise Values is one of mine• Over 1/3rd of My Traffic is driven by people lookingto figure out how to calculate the enterprise valueof public and private companies

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• Here’s a list of my top 25 posts• The two main ‘Money Pages’ are John C. Mecke (resume & bio) and About Us (credentials / experience)

DevelopmentCorporate.com Blog Post % Page Views

How to Calculate the Enterprise Value of Private Companies 18.6%

How to Calculate Enterprise Value 17.9%

Why Google Employees Quit, Why Web 2.0 is Over, & Why Your Newborn Needs A Gmail Account 7.7%

The Cost of Financial Illiteracy 7.1%

Carlyle Group:How the Global Credit Meltdown has Changed the World of Private Equity 6.6%

Harvard Business Review - How to Outperform During This Recession 5.6%

Mary Meeker, Morgan Stanley "Queen of the Net: Economy + Internet Trends" 4.7%

How Much Are Mashable.com, DrudgeReport.com, & Gawker.com Worth? 4.2%

The Hedge Fund Transparency Act or "We have to Disclose WHAT to the SEC!" 3.9%

Cheating the Shorty Awards, Cerberus Layoffs, & Obama's Gatling Gun Suburban 3.8%

John C. Mecke | DevelopmentCorporate 2.9%

About Us | DevelopmentCorporate 2.6%

What Does a Trillion Dollars Really Look Like? 2.3%

SaaS Revenue Primer: Flux Analysis 2.1%

I Wish I Knew How to Monetize Social Media 1.7%

SaaS Revenue Primer: Tiering Analysis 1.6%

Monetizing Social Media: CiscoFatty.com 1.5%

If I were the Twitter Product Manager for a Day . . 1.4%

How to Pitch a VC the Marc Andreessen Way (aka Pitching Hacks at Stanford) 1.4%

Debunking Layoff Myths 1.3%

A 2009 Prescription for Venture Capital & Private Equity 1.3%

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Now for the Last Question:

Am I Having Fun?

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I am like a kid in a candy store. In the past sixmonths I’ve rediscovered my love for writing andstory telling and I’ve been able to use those skills

to drive new gigs for my business