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Why Do We Buy An Iphone!?
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Transcript of Why Do We Buy An Iphone!?
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Why Do We Buy An
Iphone!?Ray Nakagawa
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Why ask this question?
Increase in the number of the people owning one
I want one
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Two Possible Answers
Yes! Buy an Iphone
No! Stay with a normal phone
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Who Really has an Iphone?
Over 70% of the people around the world At CA almost 50%
What the People said
Percentage
Yes 49.8%No 50.2%
Percentage
Yes No
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Why Do We Buy it?
Popularity
Service Internet
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Survey Reply
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Popularity Number of people wanting the Iphone
increases each year Some countries have too much demand
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Service
Applications Phone/Mail Updates
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Internet
Can Connect Anywhere Just like a computer Can Do Anything
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Other ways?
By an Ipod + normal phone
1. Cheaper
2. Same Sort of Service
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Situation of CA Students
63% of the students at CA have parents with Iphone
96% already own an Apple Product 51% plan to buy the next generation of the
Iphone
yes 63%
Familes with Iphone
yesno
Yes 99%
No 1%
Other Apple Product
YesNo
Yes 51%No 49%
Next Generation
YesNo
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Final Decision
Do Not Buy An Iphone I already have an Itouch Cheaper + Same Service + Want to stay
originalChoice Price
(****)Service (****)
Internet (***)
Usefulness(**)
Total
Yes **** *** ** 9 (*)
No **** **** ** 10(*)
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Thank You!