Why do the arts matter?
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Why do the arts matter? Pierandrea Miglietta Luciana Tornabene
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Transcript of Why do the arts matter?
Why do the arts matter?Pierandrea Miglietta
Luciana Tornabene
LAST WEEK
CREATIVE INDUSTRY
Hey mum, I would like to
work in a creative industry!
Oh nice! But remeber I
am not going to pay
your bills anymore…
Hey mum, I would like to
work in a creative industry!
CULTURAL INDUSTRIESUNESCO & (GATT) definition
They combine the creation, production, and distribution of goods and services that are cultural in nature and
usually protected by intellectual property rights.
CREATIVE INDUSTRIESA much wider productive set, including goods and services
produced by the cultural industries and those that depend on innovation.
CREATIVE CLASS
A class of workers whose job is to create
meaningful new forms.
Their economic function is to create new ideas, new technology and/or creative content.
+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
?
CREATIVE ECONOMY
Activities involving cultural
creativity and/or innovation.
+ CREATIVE CLASS
+ LOCAL DEVELOPMENT
?
?
?
?
FORMAL INFORMAL
1500employees
FORMAL
INFORMAL
MUSEUMIZATION?
CLUSTER
a local concentration of
firms producing a particular
product or service.
FLEMISH PAINTING
DISTRICT15th – 17th
CLUSTERS’ BENEFITS15th – 17th
MATCHINGInput, outputs, jobs, etc.
SHARINGInfrastructures, etc.
LEARNINGBest practises, etc.
Louvre
Abudabi AGuggenheim
Abudabi
MYTH OR REALITY?
Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
Investing more in creative-economy
industries will surely lower the existing
divisions between rich and poor.
MYTH
Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
Imperfect competion linked to local idioms
and motifs can lower the concentration of
cultural industries.
REALITY
International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
International survey data relying on
responses from cultural agenciens are the
best tool to obtain reliable data.
MYTH
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High culture Popular culture
FROM A BINARY MODEL…
53
… TO A THREE-SPHERES MODEL
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Publicly fundedculture
Home-made cultureCommercial
culture
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DEBATE MOMENT:What is your country doing?
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ECONOMY
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IDENTITY
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“The act of consumption is a
form of having, perhaps the most
important for today’s opulent
industrial society. […]
it is a way to measure how much a
person - in liquid society - is able
to be individual.”
Zygmunt Bauman
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MY IDENTITY
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FOREIGN RELATIONS
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CULTUREA medium to better (mis)understand
each other
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“Culture makes people
understand each other better.
And if they understand each
other better in their soul, it is
easier to overcome the economic
and political barriers. ”
PAULO COELHO
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WHO IS THIS?
69
WHAT ABOUT THIS?
70
What about the VISA Policy?
72
BOB DYLANIn 2010 Chinese Government refused him permission to his
concerts for his songs about social protest
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WALID RAADBanned from entering the UAE becuase of his political
involvement with the Gulf Labour campaign
74
THE IMPORTANCE OF PLANNING POLICIES
EUROPEAN COMMISSION
CREATE vs. DESTROYTHE GROWTH OF CREATIVE INDUSTRIES
3%EU’s gross domestic product connected to
Creative Economy
MISSION: The European Commission's role is, in
general, to ensure that the culture sector
is able to increasingly contribute to
employment and growth across Europe.
How do you value art and culture?
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HOW DO YOU VALUE THESE PAINTINGS?
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11 MLN$
105 MLN$
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INTRINSIC VALUEIt’s about the feelings it evokes
FOCUS ON
AUDIANCE ENGAGEMENT
79
INSTRUMENTAL VALUEIt’s related to the pursuit of a wider aim
80
INSTITUTIONAL VALUEIt concerns how cultural organization act
81
