Why do I need a marketing plan? · A marketing plan will help you… understand which marketing...
Transcript of Why do I need a marketing plan? · A marketing plan will help you… understand which marketing...
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Why do I need a marketing plan? Can’t I just wing it?
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A small business owner’s most important job is MARKETING
Don’t leave your most important work to chance or just “winging it”
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Why do you need a marketing plan?
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A marketing plan will help you…
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A marketing plan will help you… take action on those days when marketing
is the last thing you want to do
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A marketing plan will help you… stop falling victim to the marketing
“shiny object” syndrome
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A marketing plan will help you… feel confident about what you’re doing
to market and sell your own work
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A marketing plan will help you… make marketing more authentic so you
can lose the “marketing feels icky” vibe
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A marketing plan will help you… understand which marketing tactics
are working for you and do more of them
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Ok, how do I write a marketing plan?
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8 pieces of a marketing plan
• Know your numbers • SWOT analysis • Marketing goals • Your brand • Your ideal buyer / client • Product, place and price • Your marketing system • Your marketing calendar
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Know your numbers Know where you are now so you can track your success
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SWOT Analysis Think about your strengths, weaknesses, opportunities and threats so you can be
proactive rather than reactive
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Marketing goals Know where you want to be
6 months or a year from now. It will keep you focused.
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Get clear on your brand Know who you are so you can make
marketing decisions with authenticity
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Understand your ideal buyer Know who you’re talking to so marketing feels more intimate
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Product, price and place What do you create, how is it priced,
and where should you sell?
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Your marketing system How will you gain awareness, engage your audience,
make sales, and create ongoing relationships?
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Awareness Engagement Sales Relationships
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Snag my marketing plan template
artmarketingproject.com/ADSF
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Add your name to the waitlist for my program
artmarketingproject.com/waitlist
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Cindy Sewell Hohman | Art Marketing Project [email protected]
Facebook: Art Marketing Project Instagram: @artmarketingproject
Twitter: @cindyshohman Pinterest: Art Marketing Project
Free Marketing Plan Template:
www.artmarketingproject.com/ADSF
Create a Marketing Plan for Your Thriving Art Business Waitlist: www.artmarketingproject.com/waitlist