Why do a press release?
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Transcript of Why do a press release?
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Why do a press release?
Great Results!
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POTENTIAL REACH
• 200M print circulation• 10k newspapers • Online versions
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Search Engine Optimization
• Increase ranking by being on many sites• Anchor texting and hyperlinking• Tag key words
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Drive More Traffic To Your Sites• Rein in more people in your target market• Provide links for more information
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Multiplatform Readership
• Reach readers in the formats they prefer• Engage multiple constituencies across all
platforms
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Reach Millions More Americans
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New Mobile Apps
• Subscriptions to specific journalists
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New Media
• People share news from reliable sources• Newspapers are in on social media
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Video Content
• Captivating videos change how news is viewed, consumed and help to engage
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Cool Infographics
• Charts and graphs communicate data• Engage readers with informative graphics
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Reach New Markets
• Reach people where they live• Get deeper market penetration• New ways to create value
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Build Relationships With Customers
• Credibility is high in trusted news outlets• Correct myths and misinformation• Create awareness of your good deeds
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Big Data
• Variety and volume• Tangible results• Measure behavior
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Bottom Line Results
• Increase sales• Increase market share• Maximize ROI
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Free Demo
• We offer proposals at no cost or obligation• [email protected]• www.napsinfo.com• 800-222-5551