Sources: *Canada Post. ** Central Mailing, 2013, UK.

9 o

ut o

f 10 p

eo

ple

o

pe

n D

irec

t Ma

il **

9 out of 10 Canadian businesses say DM is a great way to communicate with them*B2B

DIRECT MAIL IS TRUE!Canadians

consider DM to be

3X

more trustworthy than social media*

Why Direct Mail Belongs

IN THE MIX!

61%of people

purchased in-store

after receiving

an ad in the

mail*

Consumers who act on Direct Mail (vs. 45% for email)

Direct Mail’s success rate for new customer acquisition

Consumers who say they tried a

new business after receiving

Direct Mail

Consumers who renewed relationships

BY THE NUMBERS**Source: DM News/CMO Council

Response WOW!

To fi nd out how DM can work for you, please call Cover-All today!

1170 Birchmount RoadToronto, Ontario M1P 5E3

Tel: 416.752.8100Fax: 416.752.8239

Direct Mail is

36X more responsive than emailSource: DM News/CMO Council

When you add DM to a multimedia campaign, awareness can increase by 20% OR MORE!Source: Canada Post

SUCCESS=

DM + +

ONCE RECEIVED…44% will visit your web site

34% will search you online

26% will keep the piece for future reference Source: DMA, 2013