Why Companies Choose Taptera's Colleagues over Lync Mobile
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Competitor Comparison Colleagues vs Lync Mobile Friday, January 18, 13
description
This presentation explains the benefits of Taptera's colleagues, and how it compares to one competitor, Lync Mobile by Microsoft. For more information, visit taptera.com
Transcript of Why Companies Choose Taptera's Colleagues over Lync Mobile
Competitor ComparisonColleagues vs Lync Mobile
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Employee Feature ComparisonLync MobileColleagues
Personal Info
Picture
Title
Email & Phone
Location
Employee Context
Team/Department
Ladder
Other
Favorites
Email/Call from App
Groups
Share Contact
Mobile Video Call
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Colleague Feature AdvantagesThe Ladder – No more searching for the right person, instantly know how to reach the right person
Teammates – Access the larger team, not just an individual
User Experience – Designed from the ground-up with mobile in mind
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Colleagues Business Advantages
Maintenance – Core product with routine updates and maintenance
Support – Personal support team and thorough QA
Flexible – We can quickly build custom components for your organizational needs
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Lync Mobile Colleagues
2.5 4.5
Mobile User Feedback
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Lync Mobile Colleagues
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Enterprise Colleagues Users
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Increased Adoption
Industry leading experience
Added flexibility with add-ons
Enterprise security
Taptera’s Colleagues
Departmental & Organizational Context
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Internal Use Only
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Toyota has deep ties with Microsoft – core infrastructure, app/platform development, joint ventures, etc.
I would approach them with the idea that Colleagues would replace Lync – instead it would be used to solve the contact manager problem. A discussion on how easily Colleagues integrates with LDAP and has an intuitive UX to drive adoption is sure to turn heads.
In my experience, most companies with these giant monolithic Microsoft stacks, only use/need a few applications – the rest are accepted cause they’re cheap/free, but are poorly designed and rarely used (i.e., SharePoint). If we can position Colleagues as a Microsoft-friendly mobile app that people will actually use, I think we have the best chance of moving forward.
Personal Thoughts
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The Choice Is Clear: Microsoft Continues Collaboration With Toyota to Drive Its New Global Communications Infrastructurehttp://www.microsoft.com/en-us/news/Press/2012/Oct12/10-01MSToyotaPR.aspx
Global CIO: The Toyota-Microsoft Cloud Partnership Is A Big Dealhttp://www.informationweek.com/global-cio/interviews/global-cio-the-toyota-microsoft-cloud-pa/229401129#comments
Lync Product Guidehttp://lync.microsoft.com/en-us/what-is-lync/Pages/what-is-lync.aspx?Title=IM&%20presence&tabID=0&itemID=2
Resources
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