Jasper Westaway, CEO oneDrum

Why Collaboration is Broken(or why email is broken)

I am not a collaborator

• Terrible word

• Only if you make me

• Actually, collaboration is ubiquitous

• Collaboration is at an inflection point

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Collaboration is broken, collaboration should…

• Be about working together to make things better

• Fit us

• Enhance, not reinvent

© oneDrum Limited. 2009. All rights reserved. 3

© oneDrum Limited. 2009. All rights reserved. 4

How do we collaborate today? (Hint: badly)

Email

Repositories

Web apps

Why is email the dominant form?

• On demand

• Low entry to conversation

• Low entry document management

• Compliance

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Why email drives us to the edge

• Can’t manage the conversation

• Poor way of managing documents

• Stop swimming and drown

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Selecting the right gear

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Informal

Formal

SynchronousNarrow

Broad Asynchronous

Lifecycle of a conversation

Why is collaboration broken?

• 90% of collaboration is email

• Existing platforms designed for different age

• New tools still on upslope

• The conversation is broken

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What the solution looks like

• Fits the user

• Fits the task

• Welcomes others

• Seamless

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Ergocentric

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I wonder…

Err.. How do I?

Ad Hoc Structured

Make it so

Transparency

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Make the world a better place

• Put users in control

• Fit the user

• Leave the door open

JasperWestaway.com

register for the beta at oneDrum.com

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