Why C+I Realtors Should Work with GREP!
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Transcript of Why C+I Realtors Should Work with GREP!
Economic Development
Marketing
in Greater Reading
Presentation to Commercial Industrial Council
2
GreaterReadingSites.com
Fish where the fish are.
Site selectors and businesses will go straight to
GreaterReadingSites.com.
Brokers can profit from:
• Free marketing
• Increased traffic
• Direct, qualified leads
• Expanded lead generation
Nearly all businesses and site selectors use
the Internet to make location decisions
• 98% of corporate real estate professionals & site
selectors use the Internet for researching site location
decisions
• Site selection research by non-consultants is performed
after business hours & weekends
Sources in Order: Economic Development Marketing: Present & Future; Dennis Donovan, Wadley-Donovan, UEDA Annual Conf. SF.
©GIS Planning Inc. 2012
24%33%
48%51%
53%55%
60%60%
67%67%
70%73%74%
77%80%81%
83%83%85%86%
90%91%91%
User-generated content (blogs, forums)
Transactions (business licenses, permit applications, etc.)
Business list
Social media integration
Hyperlinks to other organizations
Employment training programs
Business assistance services/how to start a business
Major employers
Staff directory and contact information (phone, fax,…
Maps
Demographic reports
Land/sites and buildings inventory
Most important features for economic
development websites
Source: National Survey of Economic Developers and Site Selection Professionals by Ubalde & Simundza. 2011.
• Free Marketing
• Direct Leads
• Qualified Leads
• Money in Pocket
©GIS Planning Inc. 2012
What GreaterReadingSites.com
means for real estate professionals
Qualified Leads: If they contact you they
have already done their homework
and know that you have
something they want.
©GIS Planning Inc. 2012
What GreaterReadingSites.com
means for real estate professionals
Business
Intelligence:
Access to
high-quality
demographic, market
& business analysis
(for free).
©GIS Planning Inc. 2012
What GreaterReadingSites.com
means for real estate professionals
9
Access to Data
©GIS Planning Inc. 2012
GreaterReadingSites.com speeds up,
simplifies and expands the process of
generating leads and gathering information
©GIS Planning Inc. 2012
All pros, no cons
• Simple and fast to add listings
• Substantially increase traffic
• Free marketing
• Access to informed, motivated prospects
• Qualified leads
• Strengthen rapport with your community
How We Can Work Together
• Assistance with prospect and company visits
– GREP rolls out the red carpet to Berks County
• Customized demographics and workforce reports
• Connectivity to ED resources and community leaders
13
Contact us, we are here to help!
Pamela Shupp, AICP, CEcD
Vice President
(610) 376.4237
14
Pamela Shupp, AICP, CEcD, Vice President
201 Penn St. Suite 502, Reading, PA 19601
(610) 376.4237
Thank you.
Let’s continue working together to
be something greater.