Why Choose Social Media as a Career Option?
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Transcript of Why Choose Social Media as a Career Option?
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SOCIALMEDIAAS A CAREER OPTION?
WHY CHOOSE
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SCOPE OF MY TALK
Why choose social media as a career option
How can one get into this industry
Essential skills required for a fresher
Common misconceptions
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BECAUSE HUMANS WERE HARDWIRED TO THINK SOCIAL
ADVERTISINGHAS TO BE INEVITABLY
SOCIAL ANYWAY
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MARKETING WAS. HAS BEEN. AND WILL ALWAYS BE SOCIAL.
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SOCIAL MEDIA IS GAINING MASS.
80mnON FACEBOOK
40mnON YOUTUBE
150mnINTERNET USERS
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IT’S THE BOLLYWOOD OF ADVERTISING
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ARTWORKTHAT BREAKS THE RULES
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ARTWORKTHAT BREAKS THE RULES
Health aur McVitie's ki dosti, hum nahi todengay!'Share' this with your best friends!
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ARTWORKTHAT BREAKS THE RULES
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AND AT THE END, IT’S ALL ABOUTENTERTAINMENTENTERTAINMENTENTERTAINMENT 15,676
Likes34,571 Shares
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AND AT THE END, IT’S ALL ABOUTENTERTAINEMNTENTERTAINEMNTENTERTAINEMNT 15,676
Likes34,571 Shares
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HOWCANONEGETIN?
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MAKE A GREATRESUME
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A typical corporate fast-tracker in Mumbai
A marketer by profession.
As an individual he was tired of being targeted by commercial messages from brands.
So he decided to go “off consumption” because he was tired of consuming, tired of things.
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BROWNIE POINTS IF YOU WRITE FOR SOCIALSAMOSA
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ESSENTIALSKILLS
REQUIREDFOR A
FRESHER
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ART+
COPY & CONVERSATIONS
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SEE GREAT PICTURES
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GREAT ADSSTUDY
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ADS OF THE WORLDMAKE
YOUR HOMEPAGE
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YOU DON'T NEED TO BE SHAKESPEARE.BUT YOUR WORDS NEED TO RING A BELL WHEN YOU WRITE.
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ADVERTISING ON STEROIDSSOCIAL MEDIA IS LIKE
YOU HAVE TO MAKE A GOOD AD EVERYDAY.
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ABILITY TO WRITE LYRICSWRITE A VIDEO
IMAGINE A VIDEO
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UNLEASH YOUR INNERROHIT SHETTY
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Demonstrate in your resume that you can read and make sense of numbers
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ABILITY TO MAKE PEOPLE LAUGH AND LAUGH AT YOURSELF
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COMMON MISCONCEPTIONSI WILL BE DOING FACEBOOK POSTS AND TWITTER POSTS ALL DAY
THAT'S THE START.BUT ONCE YOU'VE PROVED YOUR CREATIVE METTLE, GREAT PROJECTS AWAIT.
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COMMON MISCONCEPTIONSI JUST NEED TO BE GOOD AT FACEBOOK AND TWITTER
THAT'S NOT EVEN THE HALF OF IT! YOU NEED TO BE GOOD AT UNDERSTANDING CONSUMERS. YOU NEED TO BE GOOD AT ART. YOU NEED TO BE GOOD AT COPY.
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COMMON MISCONCEPTIONSONCE IM IN A SOCIAL MEDIA AGENCY I DO ONLY SOCIAL MEDIA. THERE'S NO HORIZONTAL OR VERTICAL GROWTH
ANY SELF RESPECTING SOCIAL MEDIA AGENCY HAS - SEARCH VERTICALS- MEDIA PLANNING VERTICALS- PRODUCTION VERTICALS - TECHNICAL VERTICALS
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If you pick a social media agency with a strength of 75 - 100 + You've got 2 levels to climb for sure!
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OTHER TIPS
Apply to an agency that has good clients! Good clients do good social media.Big clients have big social media aspirations.
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SHAMELESS PLUG
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OTHER TIPS
The ability to manage people is the gold of the advertising industry. If in over 2 years you are creative. Have the ability to speak well with clients. And manage people well. And inspire them. You've struck gold.
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