1. Why Better Homes and Gardens Real Estate Gary Greene?1 And Why Now?

2. Why Better Homes and Gardens Real EstateGary Greene? There are a lot of options in residential real estate today, but only one offers: A chance to be on the ground-floor of the brand of the future Association with a brand name that 97% of America knows and trusts The opportunity to be relevant to your clients and sphere of influence every day of every year not just during transaction windows2 What does this mean to you? 3. Company History and Stats 850 licensed sales agents 19 offices serving the Greater Houston area Built on a 50 year reputation in the localcommunity 5% market share in the HARMLS (the largest} Mortgage, Title, Insurance programs for clientsand a host of home services making you a one-stop shop for real estate.3 4. Company Pillars More targeted direct-to-consumer marketingprograms New tech tools including mobile apps, blogs,digital marketing templates A web-site that delivers an exceptionalexperience to on-line consumers More quality referrals and corporate relocationleads4 On-line tools for agent education and careeradvancement 5. Where Real Estate is Goingand WhyBetter Homes and Gardens is Leadingthe Way5 6. Beyond Traditional BrandingTRADITIONAL BRANDLIFESTYLE BRANDFunctional benefit Experiential benefitsCommodity features Value featuresOften competes on priceRelevant despite industry changes6 7. Iconic Lifestyle Brands7 8. Real Estate 3.0 TRENDS AND DRIVERSOUTCOMES Informed Consumers Consumers in Control Pervasive Technology Next Generation Agents &73M Echo Boomers Consumers Driving ChangeCurrent model oldA new model begins tofashioned and broken emerge, difficult for some8easy for others 9. Brand History9 10. 10 11. Brand PromiseBetter Homes and Gardens Real Estate is creating exceptionalreal estate experiences by: Empowering our brokers and agents with excellent service and innovative tools Helping our customers find their dream homes through personalized service Cultivating peoples passion for their homes11 through our unique lifestyle content 12. Our Core ValuesTo stimulate energy to a higher levelof inspiration and emotion. Being actually and precisely what we claim to be. To be contemporary in our approach to business and life. To have increasing influence.12 To consistently exceed expectations. 13. The Power of Brand97% Brand Awareness13 14. Watch The Power of the Brand - Video14 15. A Lifestyle Leader23 subscription magazines12 television networks Lifetime customerengagement150 books in printA multimedia leader18-34 year olds: fastest growing demographic15 16. BHG Its Where life Happens Video16 17. Better Homes and Gardens The Brand #1 lifestyle magazine40,000,000 monthly readers #2 magazine across all categories177+ million unique monthly visitors to bhg.com 18. National Marketing 18 19. Our Brand Family19 20. Core Brand Marketing20 21. Urban Properties21 22. BHGRE Commercial22 23. Distinctive Collection23 24. BHG Magazine Advertising24 25. High Profile Sponsorship on BHG.com25 26. Nationally-Syndicated Reality Show26 27. NATIONAL ADVERTISING Online Search Engine Marketing27 28. Comprehensive Social Media Strategy28 29. Lead GenerationHow We Can HelpYou Build Your Business29 30. CAPITALIZING ON ONLINE LEADS Listing Search on BHGRealestate.com 3030 31. CAPITALIZING ON ONLINE LEADS Lifestyle & Community Search 3131 32. CAPITALIZING ON ONLINE LEADS Local Community Info & Stats http://www.bhgrealestate.com/Look 3232 33. CAPITALIZING ON ONLINE LEADS Listing Distribution 3333 34. CAPITALIZING ON ONLINE LEADS Mobile Technology iPhone App - TownSelect 3434 35. CAPITALIZING ON ONLINE LEADS LeadRouter CRMUPDATE LEADS QUICKLY& EASILY SEE YOUR STATUS IMMEDIATLEY ACCESS KEY FEATURES ON YOUR PHONE 3535 36. Unique Content to Help You Stay Top ofMind36 37. Royalty Free Image Library For all Agent MarketingBETTER HOMES AND GARDENS REAL ESTATE OWNED PHOTOS ROYALTY FREE37 38. Branded Video to Email, Share or Embed38 39. Articles - Email, Include in Marketing & More39 40. Turning Leads into Sales 40 41. THE GREENHOUSE Agents One Stop Shop For All Things BHGRE41 42. CUSTOMIZABLE AGENT AND LISTING MARKETINGThe Digital Marketing Center 42Slideshows, Virtual Tours, Craigslist Templates, eFlyer, eCard & More42 43. THE DIGITAL MARKETING CENTER -Tracking Your Success Delivered Opened Forwarded Unique visits Geographic location Referrers Monthly training classes are available to maximize the digital marketing center 4343 44. CUSTOMIZABLE AGENT AND PROPERTYMARKETINGThe Print Marketing Center 44Business Cards, Letterhead, Postcards, Flyers, Brochures & More44 45. LEVERAGING THE BHG BRAND Personalized Magazine Subscription Program45 46. LEVERAGING THE BRAND BHG BooksTakeAdvantageofDiscountedPricing on aVariety ofBooks forClosing GiftIdeas - AllPublishedby Better46Homes andGardens 47. LEVERAGING THE BRAND BHG Flower CollectionTakeAdvantageofDiscountedPricing OnBetterHomes andGardensFlowerCollections47though FTD 48. LEVERAGING THE BRAND-PinPoint Target Direct Mail Program 4848 49. How We Invest in Your Career 49 50. SKILL DEVELOPMENT Instructor Led Virtual Classes Virtual Continuing Education Classes Self-Paced Classes In-Market Programs Monthly Greenlight Series 5050 51. NATIONAL CLIENT SERVICES TEAM51 52. Better Homes and Gardens Real Estate Gary Greene Agent ToolsAdditional tools, service etc. that we offersto our agents on a company level: www.GaryGreeneTraining.com Creative Services Department52 53. The Time is Now to Join Our Team!Ken Brand, Sales Manager /832-797-1779The Woodlands Area Marketing & Service Center 539000 Forest Crossing, The Woodlands TX 77381