Growing & Expanding your BUSINESS

these are our little thoughts about...

HI!we are...

go visit for more info...

GOOD NEWS!

Drum roll please…

Your business is YOUnique

Unique characteristic based on target market:Mostly international tourists

Domestic tourists

Let’s not forget.. The local market!

2012 GROWTH

PROJECTION(by Bank Indonesia)

INDUSTRY TREND(Tourism Multiple Effect)

But there’s always the downside...

Theseunique conditions have resulted in

unique needs for businessesin Bali

What’s happening?

Increasing competition pushed businesses to attract

walk-in guests and customers

SPREADING

AWARENESSWHY? Because most of the target markets do not reside in this island!

Results…

CHALLENGES:

What they’ve done so far…creating tons of marketing campaigns & tactics to attract customers

Sounds like your BUSINESS?

Sounds like YOU?

Your business is YOU

Your business is UNIQUE

Just because of that, here’s a tip...

GROWING YOUR BUSINESSTo grow something, simply start by spread the seeds

SPREADING

AWARENESS

WHY DIGITAL MEDIA?

UNIQUENESS MARKETStart spreading awareness even before they come to

Bali

What you should have…A representative who doesn’t sleep

(consumers can access your information anytime anywhere)

Customer relation management (CRM)(who can reach your customer wherever they are)

The SEEDS! Your Digital Properties

WebsiteWeb design – User experience & Interface design

• We’ll find the sweet spot between the users should experience and your

business goals

• We’ll design a website that is easy to navigate, attractive and informative

at the same time

Web development

• Working with qualified programmers, we will ensure that the website can

be accessed and viewed as its supposed to be

• We will make sure that your website will be launched on time – on budget

Social Media• Facebook page • Twitter

• Foursquare

• Google +

• Blogs

… lots of social media are created as you read this. We will pick which ones are

best for your business.

The WATER! Content Management

Content Management System (CMS)

We provide easy content management system (CMS), the option is

yours whether to post on-line content yourself or let us help you to do it

regularly for you.

Blog

We provide blogging service, let us write for you and post it regularly,

giving useful information to your customers which leads to raised

awareness

The WATER! Social Media Management

Social Media Branding

Let’s use those spaces for your brand and do it beautifully. Loud or subtle

branding, we’ll discuss it depends on the effect you want to achieve

Social Media Monitoring & Tracking

Promote, announce, and let the world know information about your business.

Special deals? This is the right way to communicate them!

Activity & performance report will be sent regularly.

Social Media Buzzer

Let’s go viral! Why not let (popular) social media users, bloggers (who writes

article related to your industry) or even celebrities to promote your business via

their private accounts?

Social Media Campaign

No you don’t need to do them all! Lets sit down together, discuss, and brainstorm on how we can do effective campaigns tailor-made for your business

The FERTILIZER Online Advertisement

On-line advertisement will ignite the fire when done in proper time and

targeted to the right people, via the right media:

• Facebook ads

• Search Engine Marketing (Google)

• Search Engine Optimization (Google)

The GROWTH BOOSTER Application

Creative applications to boost awareness: sometimes your customer

needs everything that comes in handy, or simply have some fun

• Facebook application

• Mobile application

The GROWTH BOOSTER Application

Creative applications to boost awareness: sometimes your customer

needs everything that comes in handy, or simply have some fun

• Facebook application

• Mobile application

HOW DIGITAL MEDIA WORKS?start planting your seeds…

Planting the seed

(Build digital properties)

The first step of

your presence in

digital media

Watering the sprout

(Start digital campaign)

Manage your

property’s content

to create

engagement from

users

Fertilize the sprout

(Adding online ads’)

Advertise in the

right media at the

right time to boost

awareness

Tend the plant

(Manage you digital properties)

Effectively

integrate your

digital resources

Boost your growth

(Mobile Presence)

Let the users more

aware of you in a

capturing way

Wait for your fruits

(Don’t STOP just yet!)

We believe in

organic growth

instead of

overnight success

It’s harvesting season

(Maintain your digital

presence)

Awareness is ready

to pick and used

while maintaining it

to keep harvesting

CASE STUDY

Started with a small outlet in Radio Dalam – Jakarta,

Holycow Steak founded in March 2010 by presenter Lucy Wiryono (@lucywiryono) and her husband Afit (@aafit) has

now expanded into 3 outlets, 1 of them located in

Singapore’s prime location – Orchard road.

HolycowSteak is often mentioned as the best success story

of how small business utilizes social media to grow.

@holycowsteak Twitter account now has more than 28,000

followers, outnumbering Kentucky Friend Chicken’s Twitter account follower (27,000 followers) with more than 350

outlets all across Indonesia.

CASE STUDYSince the beginning, Holycow Steak focused on using Twitter as their main

platform to attract, communicate, and maintain relationship with their

patrons.

WHAT THEY DID RIGHT:• Regular & personal status updates & comments

• Integrated on-line & on-site marketing campaigns

• example: discount for every mention in user’s personal Twitter/Facebook account.

• Communications performed in a fun & engaging way using unique jargons:

• “Carnivores” referring to their costumers

• “TKP” referring to their restaurant

• “Merapat” used as a call to action to come (to the outlets)

• The use of “(wag)You” word… and many more.

CASE STUDY

According to Postling.com, small businesses use Twitter

& Facebook the most to engage with their customerswhere most of users engagement are found in both

platforms with Twitter as the leader.

Holycow Steak has only been using 1 of these platforms.

Imagine how the impact will multiply if they engaged

to their costumers in more than 1 platforms. Now

imagine your business…

CASE STUDY

Although statistically,

engagement is the highest

found in Twitter, small

businesses still hesitant to use

this platform. Facebook

page contains treasure of

resources which can be

used to engage customers,

only when done in the right

composition. We will help

you formulate the best and

most suitable social media platform and strategy for

you, to make the campaign

effective & fruitful.

WHO WE ARE?MIKE (Michael Liem)

After living in Singapore for four years, Mike joined Thames Business College and studied in Business IT major. Mike

started the career in digital industry at Digital Barkent Solution (now Definite Studio) in 2004 as a web consultant. He managed a couple of important clients such as Ministry of Health. He then moved to Batam at 2007 where he started

doing Business Development Consulting and founded a couple of business (Grand Service Station & eGORO). In 2011,

he is back to the digital industry and joined Definite Studio – Jakarta where he continues building a list of satisfied

clients in business development. He is now based in Jakarta & Bali to expand the network of clients in digital activation & business development consulting.

NIKKI (Niken Widia)

During her last year of uni, Nikki took a part-time job as an English teacher. From that job, she explored her English writing, and her copywriting skill. Nikki started her career in marketing communication at a small advertising agency in

South Jakarta as an intern copywriter. She then joined Centric Communication in 2008, a local advertising agency as

copywriter serving clients such as Johnson&Johnson’s, Sinemart, Michelin, and many more. Her creative skill brought

her to McCann Worldgroup in 2009, where she joined a creative team creating advertisements for Coca-Cola, Frestea,

Powerade, Nescafe, and many more. After decided to make leap in her education by studying Marketing

Communication for her master degree at London School of Public Relations in Jakarta, she joined Definite Studio

Jakarta in 2011 and focused on Digital Marketing as an Account Manager and Social Media Specialist. Her adventure soul and love for life brought her to Bali, where she works as a digital activation consultant with several small to

medium business as her clients.