Why Business Owners Fail To Effectively Use LinkedIn

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WORLD’S LEADING LINKEDIN TRAINING COMPANY Why Business Owners Fail To Effectively Use LinkedIn

Transcript of Why Business Owners Fail To Effectively Use LinkedIn

Page 1: Why Business Owners Fail To Effectively Use LinkedIn

WORLD’S LEADINGLINKEDIN TRAINING COMPANY

Why Business Owners Fail To

Effectively Use LinkedIn

Page 2: Why Business Owners Fail To Effectively Use LinkedIn

INTRODUCTION

Business owners join LinkedIn for a number

of reasons. But it’s surprising how many join

without clear goals in mind.

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“WHY DID YOU JOIN LINKEDIN?”

– “I joined the site after a colleague told me about it.”

– “I noticed all my friends were in there so I decided to join as well.”

– “I read an article online and decided to join.”

– “My business associates suggested I use the platform to stay in touch with contacts.”

And the list goes on…

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OUTCOME FOCUS

While they are all legitimate reasons, none have a clear focus or outcome on how they plan to use

LinkedIn from a marketing standpoint to generate more clients, build a following, get better

connected in their industry and so on.

This why 90% fail to effectively use LinkedIn to grow their business. In a previous post, I wrote an

article about the top 3 ways you can use LinkedIn to grow your business.

In business and in life, anything you do, you first need to know and get very clear on your objective

for that action and marketing your business is no different.

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BE SPECIFIC

Having a clear and very specific objective will help you create a very focused and targeted action

plan on what steps you need to take to get there.

Over the years, your goals will change time and time again depending on the marketing objectives

you’re looking to achieve and the challenges your business is facing.

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SO WHAT’S YOUR OBJECTIVE?

When you’re thinking about the answer, start to think about some of the current marketing

challenges your business is facing at the moment. Maybe your goal is to use LinkedIn to solve these

challenges?

Maybe you want to stop cold calling or running telemarketing campaign? Or perhaps you’re sick and

tired of attending networking functions and want to use LinkedIn to leverage your time and effort?

There is no right or wrong objective, as long as the reasons behind your goals are aligned with the

marketing objectives you are looking to achieve over the next 6-12 months.

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DISCOVER THE 3 STEPS TO

LINKEDIN MASTERY

Want to learn more about LinkedIn? Download our FREE digital guide

today and learn how you too can start using LinkedIn to generate a ton of

media exposure, secure joint venture partnerships and build hundreds of

new leads for your business. Over 14,000 businesses have now benefited

from this methodology. Access it Here!