Why Big Data will not be the answer to our questions
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Digital Cities Why Big Data cannot be the Answer to all our Questions
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Keynote on how data can be misleading and how marketers need to find the right context to take action from data to strengthen their brand and keep up their fragile relationship with consumers.
Transcript of Why Big Data will not be the answer to our questions
Digital Cities
Why Big Data cannot be the Answer to all our Questions
In 2030, 60% of the World‘s Population will live in Cities.
70% in 2050, going up.
Chicago, a very Smart City Status of realtionship:
Open Source
Two Sources for Data: Man and Machine
90% of all data was generated over the last 2
years
Big Data. The Answer to all our Questions in Marketing?
Large organizations are in love with big data
and big analytics. In fact, back in
March, IDC forecast that the big data
technology and services market is expected to
grow from $3.2 billion in 2010 to $16.9 billion in
2015, while it’s been reported that Deloitte
estimates the size of the big data market at
$1.3-$1.5 billion in 2012.
1 Gram of DNA = 14,000 Blue Ray Discs
Efficiency Customization Intelligence
What does this mean for us as marketing
professionals?
#1 FIND A CONTEXT
Exotic Color = Longer Life
#2 DESIGN TRIGGERS
CLPs, BlowUps, LED Boards
La Grand Dame: 18/1
IE10: Interactive Space
Lookout: My preferences on screen
#1 CONTEXT
#3 GET SENSITIVE
Not everything that technology allows
needs to be applied.
#4 TRIAL THINGS
Sven Weisbrich, CEO Germany E [email protected] T @vicebridge M +49-176-10624205e M
