Why and How to Incorporate Short-Form Video into Your Employee Training Program
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Transcript of Why and How to Incorporate Short-Form Video into Your Employee Training Program
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How & Why to
Incorporate
Short-Form
Into an
Effective
Training
Program
CHRIS OSBORN
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“
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The Eiffel Tower
• It’s French
• Named after Gustave Eiffel
• Tallest structure in Paris
• 1062 feet tall (81 story building)
• 7.1 million people visited in 2011
• 2,500,000 rivets
• 60 tons of paint used every 7 years
• It’s cool (okay – not a fact, but I like it)
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Will add interactive web poll
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6
>
WHAT
YOU’LL
LEARN
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7
THE WHAT AND WHY
Short Form
Video
THE BUSINESS CASE
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Next Gen Content Strategy
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For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by the
Internet, mobile, and social – consuming
content when and where they want. Gunnard Johnson, Google's Advertising
Research Director
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watch
everyday Source: Forrester Research
55%
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Classroom/ILT
Online - Elearning
On-the-Job
Maybe Other Methods
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The State of the Industry
59.43%
72.72%
44.56%
56.58%
65.05%
76.21%
ILT - Classroom ALL ILT (On-line + LiveClassroom)
All
Best
G500
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38.50%
49.90%
41.70%
Average % of Formal Learning Hours Used VIA Online Methods
All
Best
G500
The State of the Industry
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4,000,000,000 hours
of video
468,164
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of all
web traffic
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more time pages with video
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1.3 billion MOBILE WORKERS
worldwide Source: IDC
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By 2020, there will be
connected
mobile
devices.
the world’s
population today.
Source: IDC
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50%+ employees use their
to
access work-related
sites or
Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
Mobile Learning Pulse Survey, Fall 2012,
The MASIE Center
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GOOD Technology: State of
BYOD Report - 2012
75.5%
6.1%
5.1%
13.3%
Currently Support
Considering, but nospecific time frame
Not planning to support
Planning to support
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23
ELEARNING
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24
LEA
RN
ING
CU
RV
E
60% FASTER
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25
RETENTION
50% HIGHER
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GAINS IN
LEARNING
56% GREATER
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27
CONSISTENCY
50% BETTER
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28
COMPRESSION
70% IMPROVED
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Why Video?
10% of text
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Why Video?
65% of
images
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Why Video?
95% of video
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81%
76%
Organizational Goal Achieved
Using Video Content
Not Using Video Content
Source:
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68%
61%
Employees Highly Engaged
Using Video Content
Not Using Video Content
Source:
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61%
51%
Key Positions Filled Quickly
Using Video Content
Not Using Video Content
Source:
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Most organizational training courses incorporate much more content than human working memory can process in the time allotted.
Clark, R., Nguyen, F. & Sweller, J. Efficiency in Learning: Evidence-Based Guidelines
to Manage Cognitive Load, (2008), p. 143
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But why
classroom at all?
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Adult
Theory
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Science
&
Load
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Adult
Theory
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5-15 minutes
Brain Science
Video-based
Single topic
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It’s a VUCA World Out There!
Volatile
Uncertain
Complex
Ambiguous
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Next Gen Learning
Strategies . . .
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Employee
As Focus
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What is
Content?
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Content Can Be
Anything
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Content is
… and anything
can be content!
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BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY
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Today’s Video…
HD
Mobile
Production values
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Social Video
Mobile
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Social 93%
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Video 94%
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Mobile
119%
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NEXT GEN CONTENT
STRATEGY
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Key to a Broader Set of
Next Generation of Learning
Strategies
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CONTENT IS ANYTHING
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CONTENT IS KING
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EMPLOYEE FOCUSED
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• http://brainworldmagazine.com/learning-memory-how-do-we-remember-and-why-do-we-often-forget/
• http://gov.2elearning.com/gov/magazine/gov-articles/single-news-article/article/the-future-of-work-are-you-ready.html
• http://gov.2elearning.com/lead-news/article/capturing-the-imagination-with-video.html
• http://www.trainingmag.com/content/venturing-video-training
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