Why an Optimal Health Business? -...
Transcript of Why an Optimal Health Business? -...
• There is a Wellness Revolution taking
place in America
“$1 trillion of the US Economy will be devoted to the yet-unnamed Wellness Business”
• How do we tap into this market today?
Information taken from The Wellness Revolution by Paul Zane Pilsner.
• No. 1 in Health and Beauty on the
internet for 8 consecutive years.
• Largest global vitamin and mineral
supplement company in the world based
on global retail sales.
• Our farms, scientists, manufacturing
facilities, and sponsorships position us
to take and strong percentage of the
market share.
• Sickness – is a Reactive business
• Wellness – is a Proactive business
People voluntarily become customers to feel healthier, to reduce the effects of aging, and to avoid becoming a customer of the sickness business
“$1 trillion of the US Economy will be devoted to the yet-unnamed Wellness Business”
The Wellness Revolution
by Paul Zane Pilsner.
• Intellectual Distribution - process of
educating customers about products and
services that will improve their lives
• Physical Distribution- process of helping
customers physically obtain products
and services they already know they
want.
• Education can be the first step in
distribution!!!
Information taken from The Wellness Revolution by Paul Zane Pilsner.
“Thus teaching customers about such
products and services, intellectual
distribution is the greatest
entrepreneurial opportunity now and
the foreseeable future.” The Wellness Revolution by
Paul Zane Pilsner
When we educate the consumer about
Optimal Health we gain the customers trust!
If you don’t do it, the local health food store will!
Information taken from The Wellness Revolution by Paul Zane Pilsner.
Direct selling distributors need to
•understand the difference between
selling and education,
•and between physical and intellectual
distribution,
in order to fully exploit the high-touch
advantage they have over traditional
retailers.
– If they don’t purchase, KEEP IN TOUCH.
They will!
– You may reap the sale on the first
appointment because they were ready-
opportunity and preparedness meet.
– It takes several exposures to the product or
service to get 3 of the affirmative decisions
that lead to the purchase.”
“Consumers purchase a new product when
– They made the decision twice before and
forgot to do so.
Information taken from The Wellness Revolution by Paul Zane Pilsner.
• “As you go each day to market your wellness
products and services,
• you carry a message more important than the
actual product or service you are trying to sell
• Underlying the pitch for each wellness product is
the notion that your customers can take
control of their lives and begin a road to
wellness.” p.199
• Empower people and invite them to join the
path to Optimal Health supported by
NUTRILITE®. Information taken from The Wellness Revolution by Paul Zane Pilsner.
• It helps IBO’s and customers love the
brand.
• Insights are taken from
How to Become a Marketing Superstar
by Jeffery Fox
• You must be publically and privately
proud to sell you brand.- personal use
• You must love the brand and live the
brand- making the brand part of you.
• The blood of the brand must flow
through your veins.
• You must understand the value delivered by your brand so well that you are never shy about its price.
• You must be able to articulate the quantified, dollarized value of every benefit and every point of difference of your brand.
• Loving your brand is not a guarantee of personal success. But not loving your brand is a guarantee of lackluster performance, if not outright, dismal failure.
• People-Centered- do you actively look to
improve products, results or situations.
• Paradigm Breaking- Have the courage to
defend your new better approach and
expect resistance.
• Partnership- combined result is greater
than individual results
• Passion – passion in the presentation
• Persuasion- 3 types of persuaders-• Educators are winners because they know the
power of bringing others in the conversation –
Education is the most effective
form of persuasion, because it
promotes knowledge, wisdom,
and ultimately empowerment….
• I address many objections before they
come up & equip the IBO to address
them as they arise.
What is Optimal Health?“Optimal Health is the best health possible given your
genetic heritage, personal health history, and environment.”
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Center of
Optimal Health
Exercise
Healthy
Environment
Good
Medical Care
Rest
Reduce
Risk Factors
Mindset
Supplementation
Healthy Diet
Did you know there are 8 pillars to Optimal Health?
Happy Birthday!
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This presentation will
cover some steps to
help ensure your body
stays healthy.
Our bodies are our vehicles!
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Today…Put Health Puzzle Pieces Together
Why are Fruits &
Vegetables so
important?
Lead people to phytonutrients, farms, plants at Nutrilite
Helps IBO’s put pieces together
On the Amway site.
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Phytonutrients as Antioxidants helpfight free radicals.
Free RadicalsTake my
electronHealthy & Happy Cells
I need an
electron
Slows down oxidative damage
caused by free radicals!
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Today…Put Health Puzzle Pieces Together
Why Supplement?Why are Fruits &
Vegetables so
important?
Phytonutrients, farms, plants
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You may have said or heard,“I eat healthy, therefore, I don’t
need to supplement.”
How Many Fruits & Vegetables did You eat today?
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Question #4
Image: m_bartosch / FreeDigitalPhotos.net
Is there
a gap?
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Today…Put Health Puzzle Pieces Together
Why Supplement?Why are Fruits &
Vegetables so
important?
Why Nutrilite
Supplements?
Phytonutrients, farms, plants
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You may have heard this before…
It doesn’t matter what you
take. Vitamins aren’t
regulated. So just buy the
buy 1 get 1 free.
Supplements are
not created equal.
There is a clear quality
difference
with Nutrilite!
Image: photostock / FreeDigitalPhotos.net
Nutrilite Supplements are Color …
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Clear benefit –
Contains antioxidants, free radical fighters
to help negate the effects of stress on the
body.
Why NUTRILITE?
Quality matters for food supplements!
Certified
Organic
Plant
Concentrates-
Phytonutrients
GMP - Harvested at
peak nutrients &
Guaranteed Potency
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If could have the
best for your body,
wouldn’t you?
It is NUTRILITE’s attention to detail
that sets it apart from all the rest!
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What experts say
we need….
A multivitamin with
minerals is the
foundation of
healthy
supplementation,
without it, the rest of
the pyramid has
nothing to stand on
Start Here…
… and work your
way up to
Optimal Health!
VIT
AM
INS
MIN
ER
AL
SS
UP
PLE
ME
NT
S
THE PERFECT PACK
fills in the most gaps
=
Multivitamin
20 plant concentrates Antioxidants Omega 3s
For Only $4.73/day
1. Use the product- you are your first & best customer.
2. Learn- about the products and the role of nutrition & supplements in
achieving & maintaining optimal health.
3. Be a Product of the Product- your hearty appearance, your high
energy, and your healthy outlook wil tell the Nutrilite story for you!
4. Be a friend- You will earn the trust of your potential customers and be
able to make a stronger impact helping them achieve optimal health.
5. Share the Product & the Plan- this is the most important step. Help
your customer answer these questions
1. Why do I need to supplement?
2. What supplements do I need?
3. Why are Nutrilite supplements the best?
6. Service, Service, Service!
Taken from The Nutrilite Story by Dr. Sam Rehnborg, son of the
founder of Nutrilite.
• Just the beginning of the journey
supported by NUTRILITE®.
• You are building a long-term relationship
with your IBO’s and customers.
• This is long-term sustainable volume
• Let’s see how we can continue with the
customer.
Good Medical
Care
Healthy
EnvironmentHealthy Diet
Supplementation
Positive Attitude
Reduce Risk Factors
Exercise
Rest
8 Pillars of Optimal Health
Supported by NUTRILITE ®
Optimal Health Revolution by Dr. Duke Johnson
• It is a major factor in our health, but it is not our absolute fate.
Need to know 2 words- genotype & phenotype.
– There may be things that you can do to offset the increased risk
indicated by your family history.
• Genotype is your genetic makeup, which you inherited from your
parents.
• Phenotype is the expression of your genes as influenced by many
environmental factors and life experience.
– Optimal Health Revolution, Dr. Duke Johnson
• The overall aim of this knowledge (of your DNA) is to empower
individuals to understand how dietary components interact
with their genes to achieve lasting optimal health….By making
the right nutritional choices you will change your genetic destiny.
(What is Nutritional Genomics, Dr. Margaret Smith)
• How can we help?
Here is how Inherent Health
personally helps you on the path
to Optimal Health by knowing
your personal gene risk factors
and following through with
lifestyle & supplementation
NUTRITIONAL NEEDS
BONE HEALTH
HEART HEALTH
WEIGHT MANAGEMENT