AMAZONCHOSE REFER-A-FRIEND TO

WHY

AMPLIFY MOBILE APP DOWNLOADS

READ TO FIND OUT!

THE MOVENew mobile app users are rewarded with up to $10 in store credit.

1

THE BENEFITS

ORGANIC UPLIFT

NEW CUSTOMER ACQUISITION VIA REFERRALS

2 MORE MOBILE APP DOWNLOADS

3

THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT

$5 CREDITBREAKS DOWN BARRIERS TO

TRYING AMAZON’S MOBILE APP

REFERRED USERS ARE ONE STEP CLOSER TO MAKING A PURCHASE!

THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT

INVITATIONS SEND REFERRED USERS STRAIGHT TO THE APP

AMOUNT OF APP DOWNLOADS DRAMATICALLY INCREASES!

NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFTTHE BENEFITS

MORE DOWNLOADS

APP’S RANKING INCREASES

ORGANIC DOWNLOADS INCREASES

THIS INITIATES A VIRAL LOOP!

THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT

THE LOOP RESTARTS WITH GREATER IMPACT EACH TIME.VIRAL

LOOPWHY?

THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT

COMPARE APP STORE RANKINGS

WHICH MOVEMENT OF POSITION GAINS A MUCH GREATER ORGANIC UPLIFT?

#200

#164

#80

#27

ABOUTME

SCALEis one of the key qualifications of a successful referral program.

DOUBLE-SIDEDREWARD: Both parties get $5 each!

THE IMPLEMENTATION1 CALL TO ACTION

2

3

INVITATION

ADDRESS BOOK PERMISSION

THE IMPLEMENTATION

CALL TO ACTIONDelivers simple messaging.

Easy mechanism in initiating an invitation.

INVITATIONTHE IMPLEMENTATION

TWO CALLS TO ACTION:

Directs users to their mobile address book.

Typical sharing through social media and email.

PERMISSIONADDRESS BOOK

THE IMPLEMENTATION

USUALLY A HUGE HURDLE …

HOWEVER, referring a friend context justifies this action.

Imagine how much Amazon stands to gain by optimising the invitation rate!

1 INVITATION RATE

2 INVITATION ACCEPTANCE RATE

THE OPTIMIZATION

INVITATION RATEHaving a referral program on a mobile device enhances user engagement.

INVITATION ACCEPTANCE RATEAmazon can optimize invitation acceptance benefits to maximise its rate.

MOBILEMOBILEMOBILE

HUGEscaling potential from address book integration.

MOBILEMOBILEMOBILE

70-90%TEXT MESSAGES

20-40%EMAILS

0-9%SHARED POSTS

OPEN RATES FOR:

MOBILEMOBILEMOBILE

THINKAddress book or Social feed?VOLUME.

Do you want to compete with other stories on their social feeds?

“THE REFERRAL PROGRAM BEST PRACTICES”!

READ UP ON

DOWNLOAD SOCIABLELAB’S FREE EBOOK!

THINKING OF IMPLEMENTING ONE?

HORIZONTAL PICTUREAmazon made a really smart move. It’s your turn.