Why Amazon Chose Refer a Friend To Amplify Mobile App Downloads
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Transcript of Why Amazon Chose Refer a Friend To Amplify Mobile App Downloads
THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT
$5 CREDITBREAKS DOWN BARRIERS TO
TRYING AMAZON’S MOBILE APP
REFERRED USERS ARE ONE STEP CLOSER TO MAKING A PURCHASE!
THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT
INVITATIONS SEND REFERRED USERS STRAIGHT TO THE APP
AMOUNT OF APP DOWNLOADS DRAMATICALLY INCREASES!
NEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFTTHE BENEFITS
MORE DOWNLOADS
APP’S RANKING INCREASES
ORGANIC DOWNLOADS INCREASES
THIS INITIATES A VIRAL LOOP!
THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT
THE LOOP RESTARTS WITH GREATER IMPACT EACH TIME.VIRAL
LOOPWHY?
THE BENEFITSNEW CUSTOMER ACQUISITION MORE MOBILE APP DOWNLOADS ORGANIC UPLIFT
COMPARE APP STORE RANKINGS
WHICH MOVEMENT OF POSITION GAINS A MUCH GREATER ORGANIC UPLIFT?
#200
#164
#80
#27
ABOUTME
SCALEis one of the key qualifications of a successful referral program.
DOUBLE-SIDEDREWARD: Both parties get $5 each!
THE IMPLEMENTATION
CALL TO ACTIONDelivers simple messaging.
Easy mechanism in initiating an invitation.
INVITATIONTHE IMPLEMENTATION
TWO CALLS TO ACTION:
Directs users to their mobile address book.
Typical sharing through social media and email.
PERMISSIONADDRESS BOOK
THE IMPLEMENTATION
USUALLY A HUGE HURDLE …
HOWEVER, referring a friend context justifies this action.
Imagine how much Amazon stands to gain by optimising the invitation rate!
INVITATION RATEHaving a referral program on a mobile device enhances user engagement.
INVITATION ACCEPTANCE RATEAmazon can optimize invitation acceptance benefits to maximise its rate.
MOBILEMOBILEMOBILE
THINKAddress book or Social feed?VOLUME.
Do you want to compete with other stories on their social feeds?
“THE REFERRAL PROGRAM BEST PRACTICES”!
READ UP ON
DOWNLOAD SOCIABLELAB’S FREE EBOOK!
THINKING OF IMPLEMENTING ONE?
HORIZONTAL PICTUREAmazon made a really smart move. It’s your turn.