Why???? · •Market Research Airbnb, Uber, LinkedIn, OTT. Competitor Analysis: Business Model...
Transcript of Why???? · •Market Research Airbnb, Uber, LinkedIn, OTT. Competitor Analysis: Business Model...
Right approach to start a Business or Startup in college!
Why????
First, you must think
• Start up
• Larger business
• Small Business
• Lifestyle business
01
02
03
04
05
Introduction
Idea
Timing
BusinessModel
Team
Funds/ Networking
How to start?
How to know if the idea is worth it or not?
How to know what kind of a startup one wants?
IDEA……..
Unique
Innovative
USP
Problem Solving
We all learn: Problem Solving
What we don’t: Problem Finding
Batman
To make a great HeroYou need a great Villain
If you want to be a Hero
Find The Villain
There is no great Idea
Without a great problem
Stop looking for Ideas
Start looking for problems
It’s not the ideaBut problem that matters
IDEA……..
Unique Market-size
Innovative Realism
USP Product Market-fit
Problem Solving Perseverance
Timing
• Market ResearchAirbnb, Uber, LinkedIn, OTT
Competitor Analysis: Business Model
Direct Competitor: Companies
who are specialized in selling that
product, which you are thinking
to launch in the market.
Indirect Competitor: Companies
who sell this product as a side
product to increase their sales
figure or to increase the number
of offerings.
Potential Competitor: Big brands
who are in the same industry but
offering other product and if they
launch this product, they might
get a good % of market share
Substitute Competitor: These are
those companies who have
alternatives to your product
Burger Brand
Burger Brand
Mission & Vision
Team
Co-Founders (Complimentary Skills)
Mentor
Team Members (Get Job Done)
Take someone from sports industry!!!!!!!
Mentor: How to choose right mentor
Transparent Past: Doesn’t Appear from
nowhere
Give away lots of value
Doesn’t just sell you a dream
Doesn’t show his Lambo in every single
picture
Execution: MVP
The process of traversing a minimum distance
of each path with minimum effort and
concluding is known as MVP
Funds
College
Bootstrap
Crowd-Funding
Startup Accelerators/ Incubators
Venture Capitalists / Investors
Raise funds by winning competitions
Govt. programs that offers startup funds
Do need celebrate funding…it is just a validation not a win….
Positives……..You get a head start
College resources & curriculum
Excellent place to find “Co-founders” and
customer
It will give you something to leave college
to…..
Even if it doesn't work out it's impressive on
resume
NegativesMental Stress
Impact on your studies
Financial Burden
Missing on other opportunities
Investors may not take you seriously
• Start Reading: Don’t be self-obsessed
• Keep talking to people and validate
• Work on yourself
• Know your Strength and Weakness
• Do not exploit your resources
College Start-up Ideas
Freelancer: Start Selling your skill set
College App
Cash Card within Campus
Thapar Incubators
Digital Marketing Agency
Competition Market Place
Just a message away 24*7