Why All The Retailers Will Have A Mobile Application !

90’s: websites were reserved to “Nerds”.

A few people navigated on the Internet.

Focus On The Internet

Retailers didn’t understand the value of websites.

“How a website will help me to increase my sales ? I’m working, I don’t have time to waste.”

Focus On The Internet

Now quite all the retailers are on the Internet. Why ?

Buzzword. They realize the potential of Internet. Price of website development decreased.

Focus On The Internet

Some retailers don’t understand the potential of this new tool.

“Indeed the assimilation of the Internet was something very hard for the majority of them”.

They don’t want to go back to square one.

But there are more and more retailers applications on AppStore and Google Play.

History Repeats Itself ?

Referring to websites; this new tool will probably have the same future.

It will become something that cannot be overlooked.

As for the Internet, when direct competitors will have this new tool, it will become essential to have one not to look behind the times by clients.

History Repeats Itself ?

“Ok, it’s important to be in the Internet in order to be found by potential clients. But with a smartphone it’s possible to visit classical websites. So why should I pay again for a tool which at first sight will not give me a new advantage ?”

But I Already Have A Website !

Visit your website with a smartphone.

It will display as if you were using a laptop.

Not user-friendly.

But I Already Have A Website !

Having an optimized smartphone website is so important.

40% of users leave of website when it’s not mobile-optimized.

But I Already Have A Website !

“Ok, but there are more Internet search on classical devices than on smartphones.”

No offence meant, but you are wrong.

And it will increase in the coming years.

But I Already Have A Website !

“Ok I understand how a mobile website can be useful for me. How will a mobile application contribute to my business ?”

Mobile Applications

Works without the Internet.

Different use.

But additional.

Mobile Application

Fantastic tool of marketing and customer relationship.

It’s a software.

It can use the features of your smartphone. (ex: GPS, camera…)

Mobile Application

Old-fashion tools of client relationship:

Loyalty Card SMS Marketing Discount coupons Flyers …

Advantages of Mobile Application

Work like the classical one.

It collects data about clients.

Allow social gaming=> Game to increase the frequency of purchase of their clients.

The New Loyalty Card

All the advantages of a classical one, with some new marketing advantages.

the solution to contact clients at any time.

Possibility to send messages directly on the mobile of customers.

“What better when a restaurant owner is able to inform his clients just before lunch, or in the case of a real estate agency, to inform its clients that a property meet with their demands.”

Push notifications:

Selling the stock, reducing slack periods or attracting a new category of clients

Ex: try a new product, to prompt customers to increase the value of their shopping basket with promotions…

Building targeted promotions

Promotions

This new media will spread.

You have to adapt not to be behind the times.

So why not start now ?

A Required Transition

Don’t be a follower !

Create the change, to put the competition under pressure.

A Required Transition

The only advice I can give you here, is this one:

“Innovation distinguishes between a leader and a follower”-Steve Jobs

A Required Transition

If you want to know more concerning our reseller program or TigerAppCreator visit:

www.tigerappcreator.com/en

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