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  • WHY ADVERTISE WITH THE GUARDIAN? The Guardian is Nigeria’s most credible and trusted newspaper. Available in print and digital, The Guardian

    presents balanced coverage of events and stories to inform and educate its readers. The publication

    has an affluent and well educated audience, global reach and an easy to navigate website optimized for

    mobile.

    Through our team of creative content creators, Brand Studio works with brands to create relevant editorial,

    image based and video content for distribution on our platforms to help tell their story. We also have a wide

    array of advertiser friendly products making The Guardian well placed to assist corporate organizations,

    agencies and SMEs reach their target audience.

    With over 35 years of dedicated service, The Guardian is widely recognized for its professionalism in

    distributing news and storytelling and was winner of the .ng Media Award by NiRA in 2016, 2017, 2018.

    The Guardian also won Best Print Media Website and Supporting Media Partner at the NIRA Awards 2017

    and 2018.

  • T H E P L A T F O R M S

    TVDIGITALPRINT

    The Guardian newspaper is

    distributed across Nigeria daily

    and brings thought provoking and

    inspiring journalism to its readers.

    With a focus on business, politics,

    and news throughout the week

    as well as lifestyle, entertainment

    and culture on weekends, The

    Guardian caters to a diverse and

    affluent audience.

  • T H E P L A T F O R M S

    TVDIGITALPRINT

    Reaching more than 3.5 million unique

    visitors monthly, The Guardian website

    is accessible via customized web,

    mobile and tablet sites. 85% of our

    traffic comes from the mobile site.

    Additionally we have strong reach

    across our social media platforms,

    which include Facebook, Instagram,

    Twitter and BBM and have a combined

    following of over 3.1 million fans.

    guardian.ng

    https://www.facebook.com/guardianng https://www.instagram.com/guardiannigeria/ https://twitter.com/GuardianNigeria http://http://guardian.ng

  • T H E P L A T F O R M S

    Guardian TV is a new and innovative

    service from The Guardian delivering

    daily video content across news, sport

    and entertainment on its web, mobile and

    social channels. Our content consists of

    both local and international stories from

    the likes of TVC, Reuters, DW, Bloomberg

    and many more. Guardian TV also

    produces in-house content around news

    and topical issues. Our video content is

    integrated into editorial to bring stories to

    life more richly.

    DIGITAL TVPRINT

    tv.guardian.ng

    https://www.facebook.com/guardianng https://www.instagram.com/guardiannigeria/ https://twitter.com/GuardianNigeria http://tv.guardian.ng

  • D A I L Y F O C U S

    Home & Property | Financial

    Guardian | Policy & Politics |

    Insurance | Media | Sports |

    Guardian Metro |

    Guardian Money

    Appointments & Vacany |

    Natural Health | Education |

    Science | Business | Policy &

    Politics | Sports |

    Guardian Metro

    MONDAY

    THURSDAY

    Apointments & Vacancy |

    Labour | Law | Policy & Politics

    | Guardian Business | Sports |

    Capital Market | Global Stocks |

    Guardian Metro

    Autowheels | Policy & Politics

    | Executive Brief | Business |

    Friday Review | Arts | Business

    Travel | Friday Worship |

    Sports | Guardian Metro

    TUESDAY

    FRIDAY

    Computer | Business |

    Moneywatch | Maritime Watch

    | Industry Watch | Energy |

    Midweek Arts | Oil and Gas

    | Review | Policy | Sports |

    Guardian Metro

    Life & Style | Gardening |

    Fashion | Travel & Places |

    Birthdays | People | Health

    | Arts | Passages | Policy &

    Politics | Business |

    Love & Family Life | Sports |

    Social Diary

    WEDNESDAY

    SATURDAY

    Policy & Politics | Life |

    Travel | Junior Guardian | Arts |

    Agrocare | Business |

    Life Magazine |

    Love & Family Life | Sports

    SUNDAY

  • D I S T I N C T I V E C O N T E N T

    Guardian Life

    Guardian Woman

    Basic Blood Facts Infographic Business

    Round-Up infographic

    Guardian Jobs

    Video: Guardian Woman

    Poll Results

    Guardian Contributor

    Video: Shaping the future of Media

    Metrowoman Market PlaceExchange

    Monitor

  • A U D I E N C E

    GENDER AGE DEVICESREACH

    AUDIENCE GEO

    SESSION BY GENDER

    GUARDIAN WEBSITE

    1MPRINT DAILYREADERS PAGE VIEWS

    AVERAGE DWELL TIME

    IMPRESSIONS

    21%

    79%

    4%

    31.5M+

    2M+

    65M+

    10.5MWEB UNIQUEVISITORS

    3.1MSOCIAL FOLLOWERS

    100K +

    NEWSLETTER SUBSCRIBERS

    TRAFFIC BY DEVICE

    LAGOS

    79.38% 20.62% OTHERS

    11% 85%

  • A U D I E N C E

    REACH AGE DEVICESGENDER

    21%

    79%

    GENDER MALE FEMALE

  • A U D I E N C E

    REACH GENDER DEVICESAGE

    32%

    26%

    18%

    9%

    8% 3%

    25-34 35-44 55-64

    45-54 18-24 65+

    AGE

  • A U D I E N C E

    REACH GENDER AGE DEVICES

    85%4% 11%

  • A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s

    DIGITAL DIspLAy pre-roLL ADs sponsoreD conTenTPRINT

    FRONT COVER STRIP AD FULL PAGE AD QUARTER PAGE AD HALF PAGE AD

  • A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s

    pre-roll ads sponsored contentprInt DIGITAL DISPLAy

    LEADERBOARD

    MPU

    MOBILE BANNER

    DOUBLE MPU

    BILLBOARD

    We have a range of high-

    impact display banners

    on The Guardian website.

  • A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s

    DIGITAL DIspLAy sponsoreD conTenTprInT PRE-ROLL ADS

    Video advertisements can be

    bought with an associated

    companion banner.

  • A d v e r t i s i n g A n d s p o n s o r s h i p o p p o r t u n i t i e s

    DIGITAL DIspLAy pre-roLL ADsprINT SPONSORED CONTENT

    The Guardian journalists, influencers, and columnists will create articles relevant to your target audience.

    The Guardian team will also post series of photos covering a vast range of topics from both local and international sources

    Our team of creative writers, photographers and videographers can work with your brand to create relevant, branded content for our audience.

    ARTICLES

    Video content studio to create and distribute branded videos across our video platform, Guardian TV

    VIDEOS

    PHOTOS

    BRAND STUDIO

  • R E C E N T C A M P A I G N S

    ZENITH BANK JUMIAFCMB

    FCMB sponsored The Guardian’s

    coverage of Social Media Week

    Lagos 2017. This meant including

    their branding to everything The

    Guardian published around SMWLagos

    2017 including tweetchats, videos,

    infographics, quote assets as well as a

    4-page pullout in print everyday during

    the 5-day event. FCMB ads were also

    deployed on digital and in print. The

    campaign led to increased visibility for

    FCMB leading to, during and after the

    event even though they were not direct

    sponsors/partners of SMWLagos 2017.

  • R E C E N T C A M P A I G N S

    FCMB JUMIAZENITH BANKFCMB

    The objective of the campaign was to

    promote the Zenith Aspire account.

    We deployed their banner adverts,

    created social media assets, produced

    video series and placed pre-roll videos

    on both Guardian.ng and Guardian

    TV. The campaign led to increased

    visibility and awareness for Zenith

    Bank in general and the Aspire

    campaign more specifically. The

    campaign also led to an increase in

    website traffic for Zenith Bank.

  • R E C E N T C A M P A I G N S

    FCMB ZENITH BANK

    The objective of the campaign was to

    create amusing, shareable content that

    presents Jumia’s brand as it relates to

    a range of situations, and with content

    around the idea of stretching your

    budget to get the most out of life. This

    involved a range of life hacks, and

    cheaper and more imaginative ways

    of getting things done, all shown to

    involve products that can conveniently

    be purchased from Jumia. We deployed

    their banner adverts, created social

    media assets, produced video series and

    placed pre-roll videos on both Guardian.

    ng and Guardian TV

    JUMIA

  • C O N T A C T U S

    For more information,

    Please send an email to studio@guardian.ng or call; +234 (0) 8175629916

  • WWW.GUARDIAN.NG

    copyright c theguardian2019

    http://WWW.GUARDIAN.NG