Why Adlet Systems?

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ADLET Simplifying Content Delivery to Digital Touchpoints

Transcript of Why Adlet Systems?

Page 1: Why Adlet Systems?

ADLETSimplifying Content Delivery to Digital

Touchpoints

Page 2: Why Adlet Systems?

Presenting information Promoting brands Advertising

The New World of Digital TouchPoints

Page 3: Why Adlet Systems?

ADLET® Positioning Statement

•To the consumer retailers from big department stores, specialty stores, malls to small retailers who want to improve the delivering of marketing and sales information in effective way, reaching new customers segments, increasing sales and creating an effective unique customer experience.•Adlet is the dynamic advertising digital signage platform that makes your brand reach the right audience at the right time with the right message, generate more revenues, operate with lower costs and greater efficiency, enhance customer experience and increase customer engagement.•That’s because “ADLET” all in one kit , just plug and play smart digital signage hardware and software integrated system built on the backbone of IoT® cloud intelligent platform , deliver as turn-key solution supported with advanced biometric analytical technology that enable to adapts messages instantly with conditional playlists, analyze actual audiences dwell time, customer behavior, demographics, accurate customer counts and generate a real-time cloud-based audiences analytical reports in details.

Page 4: Why Adlet Systems?

Importance of the offered benefits to the target market (Consumer Retailers)1. Promote products and services to increase sales2. Reduce the costs and delays of printing promotional materials3. Showcase products that can be purchased but may not be in the

store 4. Analyze customer behavior, demographics, accurate customer

counts and actual audience’s Dwell-time. 5. Personalize the sales experience and provide options for

recognizing repeat customers6. Provide showcasing videos of how products and services are used7. Advertise third-party products to obtaining revenue8. Use internal communications for training, visual paging,

emergency alerts

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Supporting product features of the brand’s offered benefits•Intuitive, easy-to-use platform for untechnical users (i.e. Marketers & Designers)•Intelligent tools for controlling the delivery of marketing content in near real time•Manage promotional campaigns remotely •Capture time-critical sales opportunities•Engage targeted audience segments using advanced Audience Impression Metrics •Customize content on the fly and receive real-time error reports•Control individual consumer digital touch-points, dedicated channels, or entire media networks at once•Create content using any combination of video, images and sound•Deploy marketing content more cost-effectively, without high distribution and printing costs

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Unique selling proposition (USP)

1. Displays1. Supporting up to 4K resolution & multi-display layouts2. Dual WiDi® (Wireless Display Technology)

2. Media Players1. Processing power (Intel Dual Core 5th Generation i5,i7)2. High Speed Wireless Network connections3. Form factor (Plug & Play)

3. Cloud-Based Content Management System (CMS)4. Shoppers Traffic Analytics

1. Optical sensors2. Intelligent Analytics software

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The Content Management Challenge

Alerting loyal customers to a special discount Showing marketing messages based on time of

day or demographics Adapt in real time to changing circumstances,

such as user input or the weather

Touchpoints work when the right content is shown to the right person at the right time.

Page 8: Why Adlet Systems?

What Is ADLET Content Management Systems

Content: video, graphics, photos and more Schedule: when, where, what audience Categorize and filter screens Divide screens into zones Adapt in real time to changing conditions Manage security

Software for managing digital content across consumer touchpoints:

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Ten Typical Content Strategies1. Sales promotion2. Providing information3. Wayfinding4. Schedules5. Advertising

6. Ambience/entertainment7. Menu boards8. Electronic shelf labels9. Internal communications10. Public safety

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The Content Management Challenge1. Better use of time and resources2. Reduce or eliminate printing3. Simplify and streamline management of digital displays4. Enhance your marketing and customer engagement

ADLET Systems is designed to reach people with the right information, in the right place at the right time.

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Gathering Anonymous Audience Analytics

Number of viewers Demographics (age, gender) Dwell time/view time

Correlate with POS

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Remote Management Manage touchpoints remotely Fix issues even when the operating system is down Power up/power down Proof-of-play User access

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Why TOUCHims Solution? Capabilities you need today A long term solution Industry-standard technology Ease of use

Scalability

Page 14: Why Adlet Systems?

For more information:http://www.touchims.com/adlet

Thank You.