Why a Digital Analytics Framework is essential in your digital strategy?
Transcript of Why a Digital Analytics Framework is essential in your digital strategy?
![Page 1: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/1.jpg)
Why is an analytics measurement plan essential
in your digital strategy ?
![Page 2: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/2.jpg)
• Digital Analytics is about using data to drive change• Data needs to be relevant to your business• Tailor the implementation to your needs
Create an analytics measurement plan specific to your business
![Page 3: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/3.jpg)
Good data is the foundation for making smart decisions
• Time & effort• People• Processes• Technology
![Page 4: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/4.jpg)
The skills you need on your analytics team
• Someone who understands business objectives and strategies
![Page 5: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/5.jpg)
The skills you need on your analytics team
• Someone who understands business objectives and strategies• Someone who understands analytics
![Page 6: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/6.jpg)
The skills you need on your analytics team
• Someone who understands business objectives and strategies• Someone who understands analytics• Someone with technical skills
![Page 7: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/7.jpg)
Building your analytics infrastructure
Define measurement plan
![Page 8: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/8.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
![Page 9: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/9.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
Create implementation plan
![Page 10: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/10.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
Create implementation plan
Implement
![Page 11: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/11.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
Create implementation plan
Implement
Maintain and refine
![Page 12: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/12.jpg)
Start with business objectives
![Page 13: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/13.jpg)
5 steps of measurement planning
Step 1 : document business objectives
![Page 14: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/14.jpg)
5 steps of measurement planning
Step 1 : document business objectivesStep 2 : identify strategies and tactics
![Page 15: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/15.jpg)
5 steps of measurement planning
Step 1 : document business objectivesStep 2 : identify strategies and tacticsStep 3 : Choose KPIs
![Page 16: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/16.jpg)
5 steps of measurement planning
Step 1 : document business objectivesStep 2 : identify strategies and tacticsStep 3 : Choose KPIsStep 4 : Choose segments
![Page 17: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/17.jpg)
5 steps of measurement planning
Step 1 : document business objectivesStep 2 : identify strategies and tacticsStep 3 : Choose KPIsStep 4 : Choose segmentsStep 5 : Choose targets
![Page 18: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/18.jpg)
An example
![Page 19: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/19.jpg)
An example
Business objective :To inspire people through innovative products
![Page 20: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/20.jpg)
An exampleBusiness objective :To inspire people through innovative products
Strategy StrategySell products Engage users
Tactics
Sell online Drive store visits Drive blog engagement
![Page 21: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/21.jpg)
Common digital strategies
Ecommerce Selling products or services
![Page 22: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/22.jpg)
Common digital strategies
Ecommerce
Lead generation
Selling products or services
Collecting potential leads
![Page 23: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/23.jpg)
Common digital strategies
Ecommerce
Lead generation
Content publisher
Selling products or services
Collecting potential leads
Engagement & frequent visitation
![Page 24: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/24.jpg)
Common digital strategies
Ecommerce
Lead generation
Content publisher
Online information
Selling products or services
Collecting potential leads
Engagement & frequent visitation
Help customers find information
![Page 25: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/25.jpg)
Common digital strategies
Ecommerce
Lead generation
Content publisher
Online information
Branding
Selling products or services
Collecting potential leads
Engagement & frequent visitation
Help customers find information
Awareness, engagement & loyalty
![Page 26: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/26.jpg)
An exampleBusiness objective :To inspire people through innovative products
Strategy Strategy
Sell products Engage users
Tactics Sell online Drive store visits Drive blog engagement
KPIs
Revenue Store locator Recency/ Frequency
Avg. Order Value Print coupon Social Share
![Page 27: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/27.jpg)
An exampleBusiness objective :To inspire people through innovative products
Strategy Strategy
Sell products Engage users
Tactics Sell online Drive store visits Drive blog engagement
KPIs
Revenue Store locator Recency/ Frequency
Avg. Order Value Print coupon Social Share
Segmets
Marketing channel
New vs. returning visitors
Geography
![Page 28: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/28.jpg)
Involve your IT team to document technical
infrastrutureBusiness needs Implementation plan
![Page 29: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/29.jpg)
Involve your IT team to document technical
infrastrutureBusiness needs Implementation plan
Plan ahead for:• Query string parameters• Server redirects• Flash and AJAX events• Multiple subdomains• Responsive web design
![Page 30: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/30.jpg)
Involve your IT team to document technical
infrastrutureBusiness needs Implementation plan
Plan ahead for:• Query string parameters• Server redirects• Flash and AJAX events• Multiple subdomains• Responsive web design developer.google.com/analytics
![Page 31: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/31.jpg)
Create your implementation plan
Standard dimensions & metrics Basic page tag
![Page 32: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/32.jpg)
Create your implementation plan
Standard dimensions & metrics
Business outcomes
Basic page tag
Goals & ecommerce
![Page 33: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/33.jpg)
Create your implementation plan
Standard dimensions & metrics
Business outcomes
Clean, accurate data
Basic page tag
Goals & ecommerce
Filters & settings
![Page 34: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/34.jpg)
Create your implementation plan
Standard dimensions & metrics
Business outcomes
Clean, accurate data
Marketing channels
Basic page tag
Goals & ecommerce
Filters & settings
Campaign tracking & Adwords
![Page 35: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/35.jpg)
Create your implementation plan
Standard dimensions & metrics
Business outcomes
Clean, accurate data
Marketing channels
Simplified reporting
Basic page tag
Goals & ecommerce
Filters & settings
Campaign tracking & Adwords
Custom reports & dashboards
![Page 36: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/36.jpg)
Business requirements & technical environment can
change over timeDefine measurement plan
Document technical infrastructure
Create implementation plan
Implement
Maintain and refine
![Page 37: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/37.jpg)
Creating a good measurement plan
• Time & effort• People• Processes• Technology
![Page 38: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/38.jpg)
Building your analytics infrastructure
Define measurement plan
![Page 39: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/39.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
![Page 40: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/40.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
Create implementation plan
![Page 41: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/41.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
Create implementation plan
Implement
![Page 42: Why a Digital Analytics Framework is essential in your digital strategy?](https://reader036.fdocuments.us/reader036/viewer/2022081520/58a40f961a28ab7d758b5b99/html5/thumbnails/42.jpg)
Building your analytics infrastructure
Define measurement plan
Document technical infrastructure
Create implementation plan
Implement
Maintain and refine