Why 508 Compliance Should Matter to Marketers
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Transcript of Why 508 Compliance Should Matter to Marketers
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Matters to Marketers Why 508 Compliance
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WHAT IS 508 COMPLIANCE?• 508 compliance means all users, regardless of disability status,
can access technology.
• Compliance standards are set by Section 508 of the Rehabilitation Act of 1973, requiring federal agencies to provide software and website accessibility to people with disabilities.
• 508 Compliant websites are compatible with assistive technology, such as screen readers. Compliance breaks down barriers and provide new opportunities for all Internet users.
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WHY SHOULD MARKETERS PAY ATTENTION TO 508 COMPLIANCE?
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REACH BROADER
AUDIENCES
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In 2012, approximately 12.1% of people in the U.S. reported a disability
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Allow ALL your customers to engage
your brand.
Market share is common rationale, but there are surprising other reasons 508 Compliance matters to marketers.
508 COMPLIANCE JUST MAKES SENSE
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SEO BOOST
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WEB CRAWLERSWeb Crawlers inform SEO search results. And they prefer 508 Compliant websites! Why?
-‐ straigh0orward design
-‐ text-‐based versions of media
-‐ clear descrip:ons
-‐ accessible structure
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508 Compliant websites are indexed more accurately and more likely to appear as relevant
results in web searches.
You know what that means…
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INCREASED ORGANIC SEARCH TRAFFIC
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Ranking higher in search results leads to more organic search traffic and stronger customer relaIons.
Organic traffic is best channel for customer acquisition.
Organic traffic has highest Customer Lifetime Value.
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HIGHER CONVERSION
RATES
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Links on a 508 Compliant website require keywords within the anchor text to describe desInaIon page.
Users with assistive technology know where a link will take them.
Additionally, this text provides stronger CTAs for all customers.
More specific submit button text can increase conversions by 250%.
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Want to know if your website is 508 Compliant?
Test it out with our free diagnosIc tool.
508 Checker