Marketing

What is Marketing?

Attracting the right customers

How do you do that?

Marketing Models

Goal Target

Channel Message

GTCM Model

What is Messaging?

Brand and

Cause

Connecting the dots

What do you want them to

do?

Marketing Channels

Targeted Customer Segment

Most Efficient

Maximum Results

Let’s take a look at some of them

1) Marketing with a cause

https://www.youtube.com/watch?v=ts_4vOUDImE

2) Marketing that adapts

The time Burger King gave funny sleep masks to South

Korean Commuters

18.7% increase in morning sales and social media chatter about the brand increased by 44.5%

3) Marketing that touches the heart

https://www.youtube.com/watch?v=vnVuqfXohxc

4) Seasonal Marketing

https://www.youtube.com/watch?v=wuz2ILq4UeA

5) Marketing that is unique

https://www.youtube.com/watch?v=tF5YOeaBAUo

6) Guerilla Marketing

https://www.youtube.com/watch?v=fpXn3ae4zws

Which works for your product?

What do we market in AIESEC?

“Marketing is no longer about the stuff that you have to sell, It is now about the stories you have to tell”