Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager...
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Transcript of Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager...
![Page 1: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/1.jpg)
Who’s PLAYtheGAME?
Powered by I-Consulting (e-DM agency)
Frédéric Martins – Sales [email protected] - 0474 620 390
![Page 2: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/2.jpg)
PLAN
• Clients• Company profil• PTG Community• Activation solutions:
1. Contest promotion2. Contest creation3. Buzz marketing4. Database recruitment 5. Traffic building6. Branding
• What about you ?
![Page 3: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/3.jpg)
Clients
![Page 4: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/4.jpg)
Company profil
• A performance-based company• E-Direct Marketing solutions• 7 years old• Other websites: Comparflight (Travel), i-shop (e-
commerce), Extragame* (gaming)• Member of:
*coming soon
![Page 5: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/5.jpg)
PTG Community
• > 600.000 users in Belgium• > 240.000 3d party optins• > 200.000 UV / month (Cim)• Split FR/NL : 56% /44 %• Split Women/Men: 56% /44 %• 65 % are 20-40 y, employee
![Page 6: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/6.jpg)
1. CONTEST PROMOTION
![Page 7: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/7.jpg)
1. Contest promotion• CPC-based solution (ACTIVATION packages)
Example:
Activation pack « Standard »Display + Newsletter x 15 days = 20.000 clicks
![Page 8: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/8.jpg)
1. Contest promotion• CPM-based solution (e-mail marketing)
– *
• 3d party optin DATABASE (>260.000)
• Average CTR: 30 %• Targeting: Coordinates,
center of interests , socio-demo, geo targeting, buying behaviour…
• “LIVE” qualification
![Page 9: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/9.jpg)
2. CONTEST CREATION
![Page 10: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/10.jpg)
2. Contest creation• Packaged solution
• Mechanic: QUIZ & Drawings, Instant winners, Viral…
• Steps: questions, optin, “tell it”, database qualification…
• Included: Hosting, FR/NL , Legal , fulfillment , Setting rules, Data management (winners coordinates database), media kit & ACTIVATION.
![Page 11: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/11.jpg)
2. Contest creation• On demand
• Mechanic: QUIZ & Drawings, Instant winners, Viral…
• Steps: questions, optin, “tell it”, database qualification…
• Included: CREATION
![Page 12: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/12.jpg)
2. Contest Creation• Services
DESCRIPTION
• Fullfilment of your contests, tombolas…
• GIFTS selection, buying, storage, delivery
• WINNERS management
![Page 13: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/13.jpg)
3. BUZZ MARKETING
![Page 14: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/14.jpg)
3. BUZZ marketing• Concept + Activation
Client: FNAC
Objective: sales activation during Christmas time. Concept: creation of Video Email card send by Santa to your children.
Client: Electrobill.be
Objective: create awarenessConcept: trick a friend by sending him a false electricity bill.
![Page 15: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/15.jpg)
4. DATABASE RECRUITMENT
![Page 16: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/16.jpg)
4. Database recruitment• LEAD ACTIVATION
DESCRIPTION
• Buying method: CPL• Coregistration, survey,
contest, loyalty program, sample …
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5. TRAFFIC BUILDING
![Page 18: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/18.jpg)
5. Traffic Building
DESCRIPTION• Buying method: CPC• Select your target and
make them discover your product through a question.
• « Question du jour »
![Page 19: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/19.jpg)
5. Traffic Building• Content integration
DESCRIPTION• Buying method: CPC• Text• Image
![Page 20: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/20.jpg)
6. BRANDING
![Page 21: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/21.jpg)
6. BRANDING
DESCRIPTION• text• Image • Color codes, pictures,
emoticons…
• PTG environments & relookings
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6. BRANDING
DESCRIPTION• Text & Image• Categories: Movie,
DVD, events, wellness…
• Advertorial Homepage
![Page 23: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/23.jpg)
6. BRANDING
DESCRIPTION• Splashpage• IMU• Leaderboard• (large) Skyscraper• Buying method : CPM
• Classical display
![Page 24: Whos PLAYtheGAME? Powered by I-Consulting (e-DM agency) Frédéric Martins – Sales Manager frederic@ptg.be - 0474 620 390.](https://reader037.fdocuments.us/reader037/viewer/2022110304/5519099255034626428b474d/html5/thumbnails/24.jpg)
What about you?
• Positioning ?• Target ?• Objectives?• Time line?