Who’s on What: Social Media Trends Among Communities of Color
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Technology Use by People of Color Overview of Pew Internet Project Research California Immunization Coalition Webinar January 25, 2011
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Senior Research Specialist Aaron Smith presented the Pew Internet Project's latest findings on the use of social media by communities of color: http://pewinternet.org/Presentations/2011/Jan/Social-Media-Trends-Among-Communities-of-Color.aspx
Transcript of Who’s on What: Social Media Trends Among Communities of Color
Technology Use by People of ColorOverview of Pew Internet Project Research
California Immunization Coalition WebinarJanuary 25, 2011
Title of presentation
About the Pew Internet & American Life Project
• Funded by a grant from the Pew Charitable Trusts
• Part of the Pew Research Center, a non-partisan “fact tank” in Washington, DC
• Study of how technology is shaping society and individuals
– Provide high quality, objective data to thought leaders and policy makers
– Do not promote specific technologies or make policy recommendations
• Our research is based on nationally representative telephone surveys of:
– Adults 18+ (teens data based on 12-17 year olds)
– Drawn from dual-frame (landline + cell) samples
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Home internet & broadband use have grown steadily over the last decade…
1/25/2011 3Technology and People of Color
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…even as racial disparities have persisted (although not for all modes of access)
1/25/2011 4Technology and People of Color
Gap between non-whites (black/Latino) & whites
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Non-voice mobile activities grew dramatically in 2010…
1/25/2011 5Technology and People of Color
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…with African-Americans and Latinos leading the way
1/25/2011 6Technology and People of Color
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Mobile in action – health apps and information
1/25/2011 7Technology and People of Color
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People of color have equal or greater rates of usage on most major social media platforms
1/25/2011 8Technology and People of Color
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Social media in action – attitudes towards government outreach
1/25/2011 9Technology and People of Color
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Open for comments/questions!
name: Aaron Smith
title: Senior Research Specialist
email: [email protected]
web: www.pewinternet.org
twitter: @aaron_w_smith, @pew_internet
1/25/2011 10Technology and People of Color
