Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing
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Who’s Got Time to Cut & Paste? Automation to Aid in Content Re- Marketing
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Why does so much of marketing involve CTRL+C and CTRL+V? It’s almost 2013 and seems time enough that we graduate from the time-consuming tasks of posting content in multiple places—namely our website, emails and newsletters! Join this webinar to learn about new tools to help your automate your content delivery while better targeting your content to people that –get this—actually want it! Watch this entire webinar and others by Highroad U on our YouTube channel: http://shout.lt/rMNF
Transcript of Who’s Got Time to Cut & Paste? Automation to Aid in Content Re-Marketing
Who’s Got Time to Cut & Paste?
Automation to Aid in Content Re-Marketing
Integrated eMessaging Solutions
What Do We Need in 2014?
Integrated eMessaging Solutions
Tripod Principles of Modern Marketing
• Multi-channel• Multi-touchpoint• User-centric
Requires:• Time• Creativity• Subject-Matter Expertise
Integrated eMessaging Solutions
How Do We Get More Time?
AUTOM
ATION!
Integrated eMessaging Solutions
NP: Common Form of CommsEmail Email Email Email Email Email EmailEmail Email Email Email Email Email EmailEmail Email Email Email Email Email EmailEmail Email Email Email Email Email EmailEmail Email Email Email Email Email Email Email Email Email Email Email Email Email Email Direct Mail Phone Event Social Media
Integrated eMessaging Solutions
It’s 2013, so why:
• Is email marketing still stuck in 2008?
• Does it still take soooo long to do?• Aren’t we still using dynamic
content?• Are we still caught up in list
management?• Are we still using email without
additional communications?
Integrated eMessaging Solutions
Email Approach Circa 20th & 21st Century:
ISN’T IT TIME TO STOP BEATING OUR
USERS???
Integrated eMessaging Solutions
Integration & Automation
-Private social-Public social media channels (Pinterest, Fb, Twitter…)-Publication sites-Other databases-PR databases-Blogs
Integrated eMessaging Solutions
Common Places for Integration & Automation
2014: Live Your Life
Integrated eMessaging Solutions
20th Century: List Management
• Who’s a member
• What member type
• Expiration dates
• Topics• Demographics• Subscriptions• Roles• New additions
&subtractions
Allow you to do targeting & dynamic content
Integrated eMessaging Solutions
20th Century: Opt-out Integration
Integrated eMessaging Solutions
21st Century: Preference Centers
• Language Preferences• Sending Time Preferences• Time Zone Preferences• Zip Code Location• Screen/Device-
Independence
Integrated eMessaging Solutions
Modern: Responsive Design
Integrated eMessaging Solutions
Modern: Preference Centers
• Moving into using individual-level specific data for targeting & automated delivery
• Using multiple source systems for content
• Using established tagging systems across content
• User-dictated preference levels & selections
• No staff involvement in production, distribution or delivery
Integrated eMessaging Solutions
The New Standard in Email
Integrated eMessaging Solutions
AN+ Newsletter
Integrated eMessaging Solutions
Taxonomy (Tagging)
Integrated eMessaging Solutions
CMS
Integrated eMessaging Solutions
Member 1
Integrated eMessaging Solutions
Member 1
Integrated eMessaging Solutions
Member 2
Integrated eMessaging Solutions
Member 2
Integrated eMessaging Solutions
Responsive
Integrated eMessaging Solutions
Responsive
Integrated eMessaging Solutions
Template
Integrated eMessaging Solutions
Email Analytics
Integrated eMessaging Solutions
You in the 20th Century:
Integrated eMessaging Solutions
You in 2014….
Integrated eMessaging Solutions
Summary:
21st Century: • Multi-channel• Multi-touchpoint• User-centric
Requires:• Time• Integration • Automation
