WhooshThe Only Food You Can Push

Thursday 5 March 15

OUTLINE

I. Our identity & Goals

1. Purpose of the product2. History of the brand3. Mission & Vision statements4. Strategic Objectives

II. Our products & Team

1. Business Concept2. Management team3. Products

Thursday 5 March 15

I. Our identity & Goals

Aperitifs looked like chips

Aperitifs were basic and not entertaining to realize

Aperitifs were often a fail: waste of time, food...

1. Purpose of the product

BEFORE WHOOSH

Thursday 5 March 15

I. Our identity & Goals1. Purpose of the product

WITH WHOOSH

Make funny, colorful and diversified aperitifs

Gain time and avoid food waste

Reproduce the best MasterChef’s recipes at home !

Thursday 5 March 15

I. Our identity & Goals2. History of the brand

Thursday 5 March 15

I. Our identity & Goals2. History of the brand

+

5 friends

A couch 1 Mutual Passion

Thursday 5 March 15

I. Our identity & Goals2. History of the brand

= Whoosh !

Thursday 5 March 15

I. Our identity & Goals3. Mission & Vision statements

WE#BELIEVE#IN….#

WE#BELIEVE#IN….#

MISSION VISION

Positively impacting our Community

Becoming an influential company in the Organic Food Industry

Experiencing easy, fun and creative recipes

Strengthening bonds

Creating moments of happiness

Making a difference for the people

Inspiring creativity

Arousing passion

Creating moments of happiness

Our ability to strengthen relationships

Thursday 5 March 15

I. Our identity & Goals4. Strategic Objectives

Thursday 5 March 15

I. Our identity & Goals4. Strategic Objectives

A. Financial PerformanceGrow our our profit by 40% next year

Thursday 5 March 15

I. Our identity & Goals4. Strategic Objectives

A. Financial PerformanceGrow our our profit by 40% next year

B. International BusinessStart in the USA and conquere 5 others markets by 2016

Thursday 5 March 15

I. Our identity & Goals4. Strategic Objectives

A. Financial PerformanceGrow our our profit by 40% next year

B. International BusinessStart in the USA and conquere 5 others markets by 2016

C. Loyal CustomersGenerate a high brand recognition, awareness and loyalty

Thursday 5 March 15

I. Our identity & Goals4. Strategic Objectives

A. Financial PerformanceGrow our our profit by 40% next year

B. International BusinessStart in the USA and conquere 5 others markets by 2016

C. Loyal CustomersGenerate a high brand recognition, awareness and loyalty

D. Co-brandingFind brands willing to collaborate with us (Philadelphia, Toblerone... !)

Thursday 5 March 15

II. Our products & Team1. Business Concept

Provide Cooking Lovers with an entertaining and groundbreaking product

Thursday 5 March 15

II. Our products & Team2. Management Team

Marine Stopnicki Naomi Marcin Werner Schwich Laura Depaty Chief Financial Officer Head of Communication Chief Executive Officer Marketing Director

Oversees&accoun,ng,&tresory&and&tax&issues

Promotes&the&brand&and&its&products&in&the&media

Leads&the&development&and&strategy&of&the&company&

worldwide

Maintains&con,nious&developments&of&products

Btissame Zaouit Heaf of Supply Chain

Handles(products(from(produc1on(to(distribu1on

1 2 3 4 5Thursday 5 March 15

II. Our products & Team3. Products

All of them are...

Thursday 5 March 15

II. Our products & Team3. Products

All of them are...

100% Organic

Easy-to-use with an integrated syphon

Fresh & Tasty

Onctuous

Conservative free 100% Recyclable

Thursday 5 March 15

II. Our products & Team3. Products

SAVORY SWEET

Cream Cheese Tomato & Basil

Avocado

Speculos Mango

White / Dark Chocolate

Thursday 5 March 15