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“The Whole Story”Pre-Tour 2010
“The Whole Story” Pre-Tour 2010
Can Chocolate reallybe good for you?
“The Whole Story” Pre-Tour 2010
“The Whole Story” Pre-Tour 2010
History
The History of Chocolate
‣The Maya Discovered the
Health Benefits 1500 BC
‣Xocolatl – used for healing
remedies, worship and
even currency
‣They viewed cacao as a
medicinal plant
“The Whole Story” Pre-Tour 2010
History
Chocolate Was Turned into
Candy in the 1500’s
‣Added SUGAR
‣Added WAXES
‣Dutching process
(HEATED)
“The Whole Story” Pre-Tour 2010
The average person eats approximately 12 lbs of
chocolate a year!
A Billion People Eat Chocolate Every Day!
“The Whole Story” Pre-Tour 2010
“The Whole Story” Pre-Tour 2010
Cocoa and Science
‣More than 2000 Published Studies on the Health
Benefits of Chocolate
‣Respected Institutes like Harvard, Yale, London
and Purdue Universities
‣Prestigious Health Journals – Journal of Nutrition,
Journal of American Medicine
“The Whole Story” Pre-Tour 2010
Cocoa and Science
More than 2000 Published Studies on the
Health Benefits of Chocolate
‣200 – Antioxidant Capabilities
‣170 – Cardiovascular Health
‣400 – Diabetes
‣60 – Brain and Mental Health
‣Dozens on Mood
“The Whole Story” Pre-Tour 2010
Cocoa and Science
Dr. Norman Hollenberg of Harvard University
‣“If these observations regarding Cocoa
predict the future, then we can say without
blushing that they are among the most
important observations in the history of
medicine.”
Dr. Norman Hollenberg is not affiliated with, nor endorses Xoçai™ Products.
“The Whole Story” Pre-Tour 2010
Testimonials
“The Whole Story” Pre-Tour 2010
What Kind of Chocolate is “Healthy”?
Beware of chocolate bars that say 70% Cocoa
“The Whole Story” Pre-Tour 2010
Commercial Chocolate
Roasted or Dutched at high temperatures
‣This destroys the nutrients and vitamins found in Cocoa
‣It also degrades the flavonoids and antioxidants
“The Whole Story” Pre-Tour 2010
Xoçai™ Difference
How has Xoçai™ discovered a way to make
chocolate healthy?
‣Uses cold-pressed cocoa that has not been
heated
‣Is free from the “dutching” alkalization
process that neutralizes antioxidants
and other nutrients
‣Contains no waxes or preservatives
“The Whole Story” Pre-Tour 2010
Xoçai™ Difference
How has Xoçai™ discovered a way to make
chocolate healthy?
‣Preserves optimal levels of cocoa flavonols and
other antioxidant compounds naturally found in
cacaoIs low in sugar, using only natural,
glycemic balanced sweeteners
‣Retains cocoa butter and cocoa solids as
primary ingredients
“The Whole Story” Pre-Tour 2010
The Brooks Family‣Over a Decade in the Chocolate Industry
‣Brooks marketed low carb chocolate in
Wal-Mart®, and Walgreens®
‣During that time they discovered the
health benefits of Chocolate
‣They created Xoçai™ – The Healthy
Chocolate
‣Over the last 11 years have resulted in
combined sales approaching 1 Billion
“The Whole Story” Pre-Tour 2010
Our Vision
As the category creator and world leader in healthy
chocolate our vision is to transform and improve lives
worldwide through unique and healthy chocolate
products while engaging in socially and
environmentally responsible business practices.
“The Whole Story” Pre-Tour 2010
What makes Xoçai™ different?
“The Whole Story” Pre-Tour 2010
Processing
Proprietary Processing Method
‣Cold Processed
‣Maintains the high levels of
flavonols and antioxidants
“The Whole Story” Pre-Tour 2010
Brunswick Labs Certified
‣Eliminates the guessing game
for you the consumer
‣We test the FINISHED product,
not just the ingredients like other
companies
‣ORACFN – tests all 5 major
classes of free radicals
“The Whole Story” Pre-Tour 2010
Direct Selling
Why is Xoçai Marketed Through Direct Selling?
‣Xoçai could have been marketed through retail
giants like Wal-mart® and Walgreens®
‣Xoçai has a unique story that would thrive in word of
mouth advertising
‣Xoçai can pass on the money saved to you rather
than pay sponsors and advertising agencies
“The Whole Story” Pre-Tour 2010
Direct Selling
Xoçai is Growing in a Down Economy!
‣5 years of consecutive growth
‣Chocolate sales thrive in a down economy!
‣150,000 Distributors and growing
‣International opportunity!
“The Whole Story” Pre-Tour 2010
Opportunity
Xoçai The Healthy Chocolate
Creates a Unique Business
Opportunity
‣Work from home
‣Extra Income
‣Pay off debt
‣Own your life
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
Tahoe Cruise Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
MXI Office Tours
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
Exclusive “Power of One” Dinner
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
IGC09 Day One Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
IGC09 Day One Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
IGC09 Day Two Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
IGC09 Day Two Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
IGC09 Day Two Highlights
“The Whole Story” Pre-Tour 2010
2009 IGC | Highlights
Purchase Tickets: www.mxicorp.com/events/
FREE!
June 17 - 19, 2010
‣“No Shortcuts to the Top!”
‣Keynote: Ed Viesturs
Convention Special‣Buy General Admission receive one box of X Power Squares ($125 Value) FREE!
‣April 5th – May 16th, 2010
“The Whole Story” Pre-Tour 2010
“The Whole Story”Pre-Tour 2010