Wholesale,Retailing and Logistics-Prasoon

8/8/2019 Wholesale,Retailing and Logistics-Prasoon

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Presented By-

Amrita Mishra

AvinashNishant Pratap

Prasoon Garg

Shashank Kapoor


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What is wholesalingy Includes all activities in selling goods and services to

those buy for resale or business use( Consumer)

y Types of wholesalers:-a. Merchant Wholesalers

b. Full service wholesalers

c. Limited service wholesalers

d. Brokers and Agents

e. Manufacturers' and Retailers' branches and offices

f. Specialized Wholesalers


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Continuedy Functions of Wholesalers

a. Selling and Promoting

b. Buying and assortment buildingc. Bulk breaking

d. Warehousing

e. Transportation

f. Financing and Risk bearing

g. Market Information

h. Management services and counseling


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Trends In Wholesalingy Direct Buying trends initially threatened wholesalers

yWholesalers now have adapted to:-

a. Adding value to servicesb. Reducing Operating costs

c. Strengthening relationship with manufacturers


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Arr Electr ics is a l al r vi er f r cts, servicesa s l ti s t i strial a c ercial sers f

electr ic c e ts a e ter rise c tis l ti s.


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Marketing Decisions in

Wholesalingy Target Market

y Product assortment and placement

y Price

y Promotion

y Place


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The world leader in the self-service wholesale. Offeringover 18,000 articles at the best wholesale prices forHotels, Restaurants, Caterers, Food and Non-foodTraders, Institutional buyers and professionals


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Market Logisticsy It Includes planning the infrastructure to meet demand,

then implementing and controlling the physical flow ofmaterials and final goods from points of origin to point of

use , to meet customer requirements at profit.y Interrelated Aspects Associated with Market

Logistics:y Physical distributiony

Supply chain management (SCM)yValue networky Demand chain planningy Integrated logistics systems (ILS)


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Market Logistics Planningy Deciding on the companys value proposition to its

customers

yDeciding on the best channel design and networkstrategy

y Developing operational excellence

y Implementing the solution


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What is

Integrated Logistics Systems

yAn integrated logistics system (ILS) includesmaterials management, material f low systems, andphysical distribution, aided by informationtechnology.


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Market Logistics Objectives

y Logistics involve trade-offs between costs and

customer servicey Maximizing profits, not sales, is key

yA total system basis should be considered

y Designing a system that will minimize the cost of

achieving objectives should be the outcome


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Wit its et r f IT syste s c st ise f r eac st re,Wal- art is t e i f l istics a t e lar est retailer it e rl .


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Market-Logistics Decisiony Order processing

y Warehousing

y Storage, distribution, automated warehouses

y Inventory

y Determine reorder point, relevant cost comparison,optimal order quantity

y Transportation

y Containerizationy Private vs. contract carriers


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Optimal Order Quantity


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Organizational Lessonsy Market-logistics strategies must be derived from

business strategies, rather than solely from cost

considerations.y The system must be information intensive.

y Logistics goal should be set to match or exceedcompetitors service standard.

y Getting logistics right can have a big payoff.

Wholesale,Retailing and Logistics-Prasoon

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