WHOLESALE TIRE DISTRIBUTOR - Lift & Shift Inc. · Lift & Shift makes available for its clients....

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Company Snapshot This distributor is based in the US Mid-west and had historically used discounts as dealer incentives but was looking to embrace the benefits of a professionally administered B2B loyalty reward program. The distributor met Lift & Shift at an industry event in October 2015 and launched their program on January 1st, 2016. The program employs a selection of the many popular reward currencies Lift & Shift makes available for its clients. Easy to enroll and keep up to date on reward offers Dealers use a reward website to enroll in the program and select the reward currency of their choice. They are then added to the distribution list for the Distributor’s monthly reward email, which includes the dealer’s account status and special bonus offers. Great Program Bonus Offers The distributor works with their vendors to put together attractive monthly bonus offers on many popular brands, designed to encourage dealers to increase purchasing at the expense of the competition. CASE STUDY WHOLESALE TIRE DISTRIBUTOR Bonus Offers Pull down menu for reward choice Email

Transcript of WHOLESALE TIRE DISTRIBUTOR - Lift & Shift Inc. · Lift & Shift makes available for its clients....

Company Snapshot This distributor is based in the US Mid-west and had historically used discounts as dealer incentives but was looking to embrace the benefits of a professionally administered B2B loyalty reward program.

The distributor met Lift & Shift at an industry event in October 2015 and launched their program on January 1st, 2016.

The program employs a selection of the many popular reward currencies Lift & Shift makes available for its clients.

Easy to enroll and keep up to date on reward offersDealers use a reward website to enroll in the program and select the reward currency of their choice. They are then added to the distribution list for the Distributor’s monthly reward email, which includes the dealer’s account status and special bonus offers.

Great Program Bonus OffersThe distributor works with their vendors to put together attractive monthly bonus offers on many popular brands, designed to encourage dealers to increase purchasing at the expense of the competition.

CASE

STU

DY

WHOLESALE TIRE DISTRIBUTOR

Bonus Offers

Pull down menu for reward choice

Email

For more information about how we can equip your business with a program that delivers these sort of results, contact Lift & Shift Loyalty at:

Toll-Free: 1.866.488.8177 Ext.1 Web: www.lift-and-shift.com TM Trademark of Lift & Shift Inc. ©2016 Lift & Shift Inc.

Using the Lift & Shift reward tools and best practices, the distributor has seen a pronounced impact on their sales to dealers who have enrolled in the reward program*:

Program Results

*Analysis includes over 10,200 transactions covering 8 months of pre-program sales history and 8 months of post-launch activity.

Average Transaction SizeDealers who joined spend 27% more per transaction than non-reward dealers.

Dealers who did not join the program decreased average transaction size in the post-launch period (-35%). Dealers who joined the program increased average transaction size by 6%. Reward earning dealers spent 27% more per transaction than non-reward dealers.

Purchase FrequencyDealers who joined increased purchase frequency by 45%

Dealers who did not join the program maintained the same purchase rate post program launch (2% increase). Dealers who joined the program increased purchasing by 45%. Reward earning dealers made more than 3X the # of purchases (207% more).

Total SpendingDealers who joined increased total spending by 53%

Dealers who did not join the program decreased total spending in the post-launch period (-34%). Dealers who joined the program increased total spending by 53%. Reward earning dealers spent 290% more than non-reward dealers in the post-launch period.