WHO WOULD BE THE AUDIENCE FOR

YOUR MEDIA PRODUCT?

OUR TARGET AGE GROUP

To start off our research we needed to find out who our target audience is. For this we did a survey the results are shown to the left in the form of a pie chart. We asked questions in order to find out who would be the most likely to watch a film like our thriller.

WHAT WE LEARNED FROM OUR SURVEY

From our survey we learned that our target audience is people aged 18 and under. This is because this was the age group that had the majority of people that would be interested in our film. With this information we could see that our opening addressed our original target audience. We decided to further find out their preference on what they would liked seeing in our opening.

WHAT OUR TARGET AUDIENCE ENJOYS

In order to see if we addressed our target audience we first needed to find out what our target audience wanted to see in a film. Components that we thought were important to find out were which genre of film our audience would be most likely to watch. After this we thought it was important to find out which conventions our audience would enjoy from our chosen genre.

WHAT WE LEARNED FROM THISWe learned that our target audience’s top three genres of choice were comedy, horror and thriller. We could see by this that we had addressed our target audience as if you consider their preferred genres our opening is a combination of both thriller and horror. Our opening was a thriller and we incorporated horror elements. This shows we addressed our target audience by combining their favourite genres meaning they would be more likely to watch and enjoy our opening.

We learned that our target audience preferred crime and suspense and a murder which are things that we included in our thriller opening. We could see by this that we had addressed our target audience as they would enjoy the key components of our opening. This shows we addressed our target audience by combining their favourite conventions meaning they would be more likely to watch and enjoy our opening.

WHY THEY WOULD WATCH OUR THRILLER

Once our survey was complete we asked people from our target audience why they would watch our thriller opening. Their responses can be seen in the form of a wordle to the left.